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LISA MARIE FERNANDEZ Is Hiring A Sales Director, North America In New York, NY

Women's luxury designer label is hiring a Sales Director with a minimum 5 years’ wholesale experience within the premium market.
Image courtesy of Lisa Marie Fernandez

Image courtesy of Lisa Marie Fernandez

Location: New York
Function: North American Sales
Level: Director
Type: Full Time


North American Sales Director for women’s luxury designer label that encompasses swimwear, clothing & activewear. Price point and market positioning are in the upper range of advanced / luxury designer.

  • Build the brand profile and increase volume, distribution and profit in line with the company’s trajectory as an exciting leader within the category. 
  • Set and oversee the strategic direction of North American sales to meet the company’s annual goals.
  • Establish annual and seasonal revenue targets.
  • Develop and implement strategies for expanding the company’s customer base.

Position responsibilities include:

  • Set sales target & define the distribution plans according to brand positioning.
  • Promote and grow the brand in all territories to both existing accounts and new accounts.
  • Secure new business opportunities, collaborations and sales.
  • Analyze sales figures and maximize sales opportunities.
  • Manage key wholesale accounts.
  • Organize and lead sales appointments for the brand.
  • Act quickly on sell thru information to wherever possible place reorders on best-selling styles and inform buyers of in-season additions to capitalize on trends and augment sales performance.
  • Provide in-season support with training/stock swaps/re-orders/incentives.
  • Work closely with department stores / brand managers to determine the right mix of stock drops to ensure stores’ sales plans are met.
  • Manage & oversee Store Visits, Staff Training, and In Store Events and Promotions
  • Ensure deposit collection, and that shipping of product is on time and cleared before the end of each season working in conjunction with CS, Finance and Logistics.
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The company is in an accelerated growth state. Sales staff works closely with retail, commercial, logistics, and design. MUST HAVE proven sales experience within the luxury market. Experience in swimwear / beachwear / activewear categories a plus. Salary on application and dependent on experience.

This position is for someone highly organized, hard-working, meticulously detail oriented and who possesses the below:

  • Minimum 5 years’ wholesale experience within the premium market.
  • Existing strong relationships with top level executives within key retail accounts / stores.
  • Target-driven sales approach.
  • Proven track record of achieving sell in and sell out targets.
  • Highly numerate and able to analyze and present sales data.
  • Highly presentable and persuasive.
  • Strong leadership skills and experience.
  • Excellent presentation and negotiation skills.
  • Ability to work fast under pressure - adaptable and flexible.
  • Great understanding of social media impact & use of its tools to effect sales
  • Willingness to travel.


  • In depth knowledge of the North American market and competitors.
  • Very good understanding of mathematics.
  • Advanced sales, business development and negotiation skills.
  • Strong product presentation skills and visual merchandising skills.
  • Solid analytical skills when processing varied data from different sources.
  • Good knowledge of Excel and ability to learn new systems.

Send CV and References to, subject line SALES DIRECTOR – NORTH AMERICA.


Lisa Marie Fernandez - a leading luxury lifestyle brand - encompasses diverse swim, RTW and activewear categories. Directional, impeccable and functional, Lisa Marie Fernandez designs are sold worldwide in over 30+ countries.