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Though it was confirmed last Thursday that Speedo was maintaining its relationship with Ryan Lochte despite his Rio Olympics incident, the swimwear brand released an official statement on Monday morning announcing the end of the Olympian's 10-year-plus sponsorship:
In addition, the brand will also donate a portion of Lochte's fee — $50,000 — to one of its global charity partners in Brazil called Save the Children. "We cannot condone behavior that is counter to the values this brand has long stood for," the statement says. For those who need a refresher, the former Vogue cover star fabricated a story about getting robbed at gunpoint in Brazil after some late-night celebrating. His public television appearance (and apology) with Matt Lauer aired on Saturday night, as well as on Monday morning's "Today."
Amid the scandal, Lochte's alignment with certain brands initially stayed in tact. However, Glossy reports that Macy's and Ralph Lauren have responded similarly (but quietly) to Speedo just before the weekend. On Friday, the Macy's visual department was reportedly instructed to remove "Lochte branded Polo collateral for the Olympics capsule" at its brick-and-mortar locations. On Ralph Lauren's "Meet Our Athletes" page, which coincides with the Olympics, Lochte has also been removed from the lineup.
Update 8/22: Ralph Lauren has released a statement announcing that the brand will not renew its contract with Lochte, noting that their partnership was "specifically in support of the Rio 2016 Olympic Games." ESPN also reports that Syneron-Candela, the parent company of Gentle Hair Removal, another company that sponsors Lochte, has ended its relationship with the athlete. "We hold our employees to high standards, and we expect the same of our business partners," says the statement. "We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand."
We will update this space regarding Lochte's remaining sponsorships as we learn more.