UPDOWNACROSS IS HIRING A FULL TIME IN-HOUSE PR & MARKETING MANAGER IN NYC

updownacross is a new, direct-to-consumer fashion brand that has the look and feel of luxury designer wear, with an accessible price point. The PR & Marketing Manager must have strong knowledge and understanding of the digital media landscape and 1 - 3 years relevant experience with a successful fashion or lifestyle brand.
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updownacross is a new, direct-to-consumer fashion brand that has the look and feel of luxury designer wear, with a shockingly accessible price point. The pieces are clean, minimal, utilitarian, masculine, bold, urban, and architectural, with a focus on subtle details. New pieces will be released on the updownacross website on the 15 of every month ­– consumers can see it, buy it, wear it, and kill it.

We are seeking a full-time in-house PR & Marketing Manager with strong knowledge and understanding of the digital media landscape and 1 - 3 years relevant experience with a successful fashion or lifestyle brand.

Responsibilities

  • Develop and implement new initiatives to increase brand visibility
  • Research and identify local tastemakers and bloggers for brand partnerships
  • Facilitate brand activations, from event conception to hands on event participation
  • Handle all day-to-day public relations and marketing efforts for the brand
  • Pitch and secure consistent brand-appropriate coverage within short and long lead media outlets
  • Oversee and provide reports in a timely manner
  • Manage all social media channels (Instagram, Facebook) by developing quality content that reinforces the brands message
  • Work with e-commerce manager to ensure brand messaging and content (i.e. product descriptions, brand messaging, e-blasts, etc.) is within SEO standards
  • Execute strategies for growing e-commerce and online brand awareness i.e. Google Adwords & Facebook advertising campaigns
  • Launch SEO and PPC (pay-per-click) campaigns
  • Support creative team with photo shoot activities for seasonal look books, campaigns and press materials
  • Prepare and supervise the development and production of press kits, press releases and marketing collateral
  • Develop answers to all media inquiries; oversee and execute media requests as it pertains to product distribution to outlets and handle interview arrangements
  • Help support in securing editorial features and news items, develop story angles, write/edit press releases and maintain a monthly PR calendar

Requirements

  • Degree in PR/Marketing/Digital Marketing / Graphic Design / Business Development
  • 1 - 2 years of ecommerce experience
  • Experience in influencer marketing
  • Excellent writing skills, a highly effective communicator with internal staff and press
  • Very well versed in fashion and entertainment culture
  • Previous media relations and media pitching experiences
  • Experience Designing sales/marketing materials, including sell sheets and PowerPoint presentations
  • Knowledge of fashion bloggers / Fashion industry Fashion Blogging
  • CAD/ Photoshop CC/ Illustrator
  • Knowledge of SEO/Google Adwords, Facebook Advertising
  • Expert knowledge of various social platforms, including Facebook & Instagram

Human Skills

  • Ability to self-monitor time management and work effectively with little instruction
  • Ability to flourish in a fast-paced, small group setting
  • VERY organized, detail-oriented and resourceful
  • Hard-working, and self-motivated with a great attitude.
  • Collaborative, positive minded individual; team-oriented approach
  • Must be proficient in Word, Excel, Power Point, Google drive, Dropbox

Compensation

  • 40 hours week. Flexible schedule.
  • Salary is commensurate with experience.
  • Qualified applicants, please submit your resumes and cover letters to Joann: joann@updownacross.co