Here's a First Look at the New Abercrombie & Fitch - Fashionista

Here's a First Look at the New Abercrombie & Fitch

It looks very — dare we say? — chic.
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Yes, this is Abercrombie & Fitch. Photo: Josh Olins/Abercrombie & Fitch

Yes, this is Abercrombie & Fitch. Photo: Josh Olins/Abercrombie & Fitch

Mark your calendars: On September 1, 2016, hell officially froze over. We just received the latest lookbook from Abercrombie & Fitch, and we actually want to shop from it. In fact, we kind of want to buy everything.

That's because fall marks the first collection under the supervision of Kristina Szasz, the former denim design director from Tommy Hilfiger and Karl Lagerfeld the brand poached last August. Her strong background in denim — she's logged hours at Levi's, Polo Ralph Lauren and Iceberg Jeans as well — makes her a perfect fit for the brand. But Szasz also knows fashion, which is why her first outing for the retailer has left us so impressed.

Gone is the Abercrombie & Fitch that probably left you with at least one permanently scarring, self-esteem killing memory in high school (that is not just me and I know it!). Szasz's vision for the belabored teen brand involves nary an über distressed jean nor a sexually suggestive baby tee. In their place are grown-up knits, sophisticated slip dresses and on-trend (and in-tact) denim. The cream sherpa coat is a particular stand-out. 

Shot by Josh Olins and styled by Clare Richardson, the lookbook also indicates the new, more mature direction of the brand. Loyal customers of Abercrombie & Fitch shouldn't worry, though: Classics like henleys and plaids will still be available, albeit with new, improved fits. 

Check out the new look of Abercrombie & Fitch below. 

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