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Must Read: Asos Dresses British Paralympic Association, Kylie Jenner Goes Platinum

Plus, Gwyneth Paltrow joins LinkedIn.

These are the stories making headlines on Wednesday.

Asos dresses British Paralympic Association for the 2016 Paralympic Games
Asos is teaming up with the British Paralympic Association for the uniforms worn during the Paralympic Games held in Rio de Janeiro Wednesday through Sunday, Sept. 18. The collection is "simple, functional, yet fashionable," and includes a sleeveless sleeveless shirt, skirt, trousers, shorts and jacket in a color-blocked design in of the British red, white and blue. {WWD}

Christian Louboutin is getting in on the fragrance game
After nearly three years of development, a trio of fragrances are finally making it into the lineup of Christian Louboutin Beauté's range of nail lacquers and lipsticks. The three fragrances, which will retail for $275 each, drop today and are called Bikini Questa Sera, Tornade Blonde and Trouble in Heaven. The perfume will be carried at over a hundred retailers globally — including 65 Louboutin boutiques — in addition to being available via e-commerce. {WWD}

Kylie Jenner is living a platinum blonde life
For now, at least. The 19 year-old took to Instagram to share a photo of her newly bleached strands, captioned: "NYFW". Our fashion week prep may not include a dramatic hair makeover à la Kylie, but hey — to each her own. {@kyliejenner/Instagram}

Please add Gwyneth Paltrow to your LinkedIn network
If you happen to work personally with Gwyneth Paltrow, then starting today, you'll be able to make it Internet-official by connecting with her on LinkedIn. The actress, who distanced herself from the entertainment industry to focus on founding her lifestyle company, Goop, also penned an essay for site's blog on forging her own path and walking "away from a career where people kissed my ass. "{Fashionista inbox}

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Katy Perry and Global Brands make it official 
Earlier this summer, Katy Perry debuted Katy Perry Footwear, a shoe collection made in partnership with Global Brands. The pop star and fashion conglomerate are now taking it a step further and will produce a range of consumer product categories in addition to helping "develop" Perry's brand. "[Perry] pushes boundaries professionally and stylistically, setting trends along the way," said Bruce Rockowitz, Chief Executive Officer and Vice Chairman of Global Brands. {WWD}

Tom Ford dishes on fashion, film and #SeeNowBuyNow
Ahead of his intimate NYFW show taking place on Wednesday, Tom Ford spoke about the importance of social media (with a Rihanna name drop), how he balances his work in film and fashion and his decision to make his forthcoming fall collection immediately shoppable. "Tomorrow night, all of this [remaining spring/summer] stuff will go whoop and all of the new stuff will go in," he said. "We have shot it for online already. We've shot every single piece, the price, whatever, the 360-degree turn, it’s all online." {WWD}

Net-a-Porter and J.Crew launch fall capsule collection
The online retailer is joining forces with J.Crew to produce a 25-piece capsule collection that celebrates the Breton stripe, a classic print that manifests itself in the American brand's design ethos. French model Aymeline Valade fronts the campaign, and the lineup will be available starting Sept. 13 at Net-a-Porter. {WWD}

Cushnie et Ochs is getting the CFDA Retail Lab treatment
The label created by Carly Cushnie and Michelle Ochs has been selected as the recipient of the CFDA Retail Lab, which includes a mentorship program and a sponsored temporary retail space. (The brand is currently making plans to open their first store.) Said Ochs: "The Retail Lab is an ideal opportunity to curate and convey the complete Cushnie et Ochs brand store and experience to our customers." The store will be located at 330 Hudson Street and will be open Oct. 1 for a three-month duration. {WWD

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