In another round of the industry's never-ending game of designer musical chairs, Cole Haan has announced the appointment of Tom Mora as its creative director for women's and licensed goods (specifically women's), a brand new position for the company. Previously, Mora was the head women's designer at J. Crew until he was dismissed in June 2015 — and replaced by Madewell's head of design, Somsack Sikhounmuong — due to faltering sales and infrastructure changes. Mora worked at J. Crew for a total of 14 years.
"I am thrilled to be joining one of the strongest American brands in the marketplace that is bridging technology and innovation with classic style," said Mora in an official statement. "It is an exciting opportunity to be able to bring my women's fashion design experience to the Cole Haan product line while expanding the core of their DNA."
CEO Jack Boys also noted that Mora's "seasoned expertise" will help continue Cole Haan's growth in the marketplace. Since 2014, the brand has been aggressive with its reach on an international level, most recently entering the Asian and Mexican markets.
Mora's new role is effective immediately and he will work alongside Cole Haan's brand design team on advertising and visual presentation, as well as oversee the label's accessories, footwear, handbags and outerwear for women.