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DKNY Spring 2017 Collection - Fashionista

DKNY Takes Us to 'Neo Soho' With Its Sporty Spring Collection

With all eyes on the New York-focused brand's future, designers Dao-Yi Chow and Maxwell Osborne strive for newness.
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The finale at DKNY's spring 2017 runway show. Photo: Imaxtree

The finale at DKNY's spring 2017 runway show. Photo: Imaxtree

At the High Line for DKNY's spring 2017 runway show, laser lights covered the public park and its surrounding buildings, while a faint veil of fog hovered over the audience as the runway changed colors from bright orange to cool blue. Welcome to designers Dao-Yi Chow and Maxwell Osborne's futuristic "Neo Soho." With all eyes on the New York-focused brand's future, the duo aimed for newness with their third collection — or, as the show notes describe it, "a solutions-based foundation to the millennial wardrobe."

If CEO Morris Goldfarb of New York-based apparel group G-III (which acquired Donna Karan International in July for $650 million) is betting on DKNY to be its "billion dollar trophy," then Chow and Osborne are going to have to design like a billion-dollar brand. For spring, they went the sporty-tech fashion route, creating suit jackets from tech milano jersey, dramatically oversized sweats, mesh bike shorts and logo-infused bra tops. Pieces like these are certainly on-trend, but billion-dollar brands like Nike and Adidas are already making a killing off of them. It was a pretty safe bet in a marketplace still banking on athleisure.

The show's finale was as social media-ready as last season, with all of the models — Bella Hadid, Stella Maxwell, Romee Strijd and Taylor Hill included — banding together for one final strut down the runway together, girl-gang style. The lively mix of blues, oranges and whites that made up the collection were suddenly transformed into a uniform mob of oversized onesies. Perhaps Chow and Osborne are as unsure of DKNY's future as we are.

See the spring 2017 DKNY collection in the gallery below. 

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