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The Beauty Look at Hood by Hair Was Inspired By Porn, Because Sure

So...wet.
The runway look at Hood by Air spring 2017. Photo: Antonio de Moraes Barros Filho/Getty Images

The runway look at Hood by Air spring 2017. Photo: Antonio de Moraes Barros Filho/Getty Images

We can always count on Hood by Air's Shayne Oliver to be provocative. And in the case of the label's spring 2017 show, that meant a beauty look that made a room full of fashion and beauty editors blush — or, you know, squirm in major discomfort and grossed-out-ness. The show combined elements of childhood nostalgia with porn. (Yes, you read that correctly; the label collaborated with Pornhub.) So for the hair and makeup, that meant lots of, er, viscous textures. Shudder.

We knew we were in for an unconventional show when the HBA e-vite first hit our inboxes. It featured the brand's name in the likeness of the Scholastic logo, along with the word "Handkerchief" in "Babysitter's Club" lettering. Oh, and then there was also the word "wench" and a nipple and the Pornhub logo on there. #TBT?

The invite for Hood by Air spring 2017. Image: Courtesy of Hood by Air

The invite for Hood by Air spring 2017. Image: Courtesy of Hood by Air

Backstage, makeup artists dug into tubs of Vaseline, Egyptian Magic and Ultra Ice, a popular product used on stage and in films to replicate the look of slick, wet ice on skin. And they weren't exactly direct when discussing the thought process behind the look: "The inspiration was mischievous children, like when they do sneaky things behind their parents' backs," said MAC makeup artist Inge Grognard. Uh, sure. But, come on: SEX.

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The runway look at Hood by Air spring 2017. Photo: Angela Weiss/Getty Images

The runway look at Hood by Air spring 2017. Photo: Angela Weiss/Getty Images

The wet, greasy look held true for the hair as well: "The look is inspired by mischievous children getting into household products like Vaseline, oils or beauty products," explained Bumble and Bumble hairstylist Amy Farid backstage. Mischievous children again? Sure, why not. For models with short hair, Farid worked in clumps of Vaseline to create a gloppy, slimy effect that honestly made us feel a little bit bad for the models who are going to have to shampoo it out later.

The runway look at Hood by Air spring 2017. Photo: Angela Weiss/Getty Images

The runway look at Hood by Air spring 2017. Photo: Angela Weiss/Getty Images

At least we weren't bored?

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