Welcome to New York Fashion Week: A nine-day, biannual marathon of shows, parties and events that consumes our lives to the point where we barely have time to eat or sleep — let alone hang out with our friends and loved ones.
While running around town on a tight schedule is easier when you're only fending for yourself, one can not tackle many of the challenges presented by NYFW on his or her own. For example: Who do you have on hand to take a photo of your daily ensemble for the 'gram? Who will tend to all of the swag that you've picked up at the shows? Who can greet the trusty messenger dropping off PR samples of clothing for you to wear the next day? The struggle is real, folks.
Thankfully, TaskRabbit has come through with an excellent — and hilarious — solution to all of these problems. This NYFW, you can actually hire your own "Instagram Husband" (or wife) to be your right hand through the busiest time of the year. If you haven't heard of the Instagram Husband phenomenon, think of it this way: It's the doting person in your life willing to drop everything to take your photo, and whose sole objective is to make you look good. (Or, as the viral video states, "basically a human selfie stick.") Because if you don't post a picture of yourself outside of the Alexander Wang show, were you really there?
From Sept. 7-15, TaskRabbit users can reserve a Tasker through its website or app, and while rates vary, the average price for the Instagram Husband is $45 per hour. Like tickets to Yeezy Season 4, these guys and gals are in short supply, so if you're in need of someone to snap your #OOTD photos all week, we suggest you log on ASAP.