When examining Isabel Marant's collections each season, it's a fun exercise to guess where her "woman" was gleaning inspiration from at the time. Had she just come back from a weekend at Coachella, a soul-searching trip in India or a safari in Africa? Was she suddenly super-into '80s rock, newly into crafting as a hobby or watching a few too many films about American cowboys in the wild west?
Glimpses into the designer's headspace are usually evident in the fabrics, silhouettes, patterns and details that make up her generally bohemian collections; but for spring 2017 — her first collection since securing a new majority investment — this was a bit more difficult. Aside from a pervasive vibe of ease with some coquettish sexuality thrown in, the range — which paraded down the outdoor runway to a soundtrack of literal Jock Jams — just seemed like the Marant woman's ideal day-to-night wardrobe. You know, how to look cool running errands, at the office and at the club — and as horribly cliché as this sounds, how to do it like a French girl.
Alongside several of Marant's go-tos — ruffled skirts and dresses, high-waisted trousers, roomy outerwear, simple yet statement-making sandals — the incorporation of flirty florals galore, thick, corset-waist belts, slinky silk slips (some with cutouts), a bra worn over a basic tee, twisted minidresses and a handful of crop tops added a sexy touch for the customer who's looking to party, but certainly not while wearing a bandage dress. On the flip side, there was some casual workwear thrown in, like crisp white blouses, roomy shirtdresses, and nipped-waist boiler suits, like the one Anna Ewers wore to close the show. Marant also demonstrated how to tackle the ever-present "streetwear" trend with that French sensibility: baggy denim was worn low on the hips and showed off contrasting stitching, heathered linen tops and a jumpsuit appeared to be made from sweatshirt material, while sleeveless hoodies featured thick, cream drawstrings for that extra hint of sportiness.
We can imagine many women — French or not — getting inspired to up their day-to-day dressing game. Casual can still be very cool... and it doesn't have to be athleisure, either.