"We are excited and honored to announce @KaiaGerber as the new face of Marc Jacobs Beauty ✨ Go behind-the-scenes with David Sims, @Diane.Kendal and @GuidoPalau to learn more about our new @MarcBeauty campaign."
In the first images from the campaign, Gerber is decked out in a patently Marc Jacobs beauty look: Exaggeratedly voluminous, frizzy hair by Guido Palau (which Jacobs has sent down several of his runways in the past) and major eyeliner.
"I'm so excited and honored that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry," said Gerber in an interview with Allure. "I'm obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful."
The teen model has already proven she's a hot commodity among fashion brands, with campaigns for Alexander Wang, Miu Miu and Chrome Hearts under her belt. Gerber's mom, one Cindy Crawford, racked up the beauty contracts in her heyday — Revlon and L'Oréal, most notably — so while this is Gerber's first, we're betting it won't be her last.