Kaia Gerber Just Landed Her First Beauty Campaign

She's the new face of Marc Jacobs Beauty.
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Kaia Gerber in the spring 2017 Marc Jacobs Beauty campaign. Photo: Courtesy of Marc Jacobs Beauty

Kaia Gerber in the spring 2017 Marc Jacobs Beauty campaign. Photo: Courtesy of Marc Jacobs Beauty

Major news in the world of both celebrity offspring models and beauty contacts: Marc Jacobs Beauty announced its newest face, 15-year-old Kaia Gerber, via an Instagram post on Thursday:

"We are excited and honored to announce @KaiaGerber as the new face of Marc Jacobs Beauty ✨ Go behind-the-scenes with David Sims, @Diane.Kendal and @GuidoPalau to learn more about our new @MarcBeauty campaign."

In the first images from the campaign, Gerber is decked out in a patently Marc Jacobs beauty look: Exaggeratedly voluminous, frizzy hair by Guido Palau (which Jacobs has sent down several of his runways in the past) and major eyeliner

"I'm so excited and honored that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry," said Gerber in an interview with Allure. "I'm obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful." 

Behind the scenes of Kaia Gerber's spring 2017 Marc Jacobs Beauty campaign. Photo: Courtesy of Marc Jacobs Beauty

Behind the scenes of Kaia Gerber's spring 2017 Marc Jacobs Beauty campaign. Photo: Courtesy of Marc Jacobs Beauty

The teen model has already proven she's a hot commodity among fashion brands, with campaigns for Alexander Wang, Miu Miu and Chrome Hearts under her belt. Gerber's mom, one Cindy Crawford, racked up the beauty contracts in her heyday — Revlon and L'Oréal, most notably — so while this is Gerber's first, we're betting it won't be her last.

Behind the scenes of Kaia Gerber's spring 2017 Marc Jacobs Beauty campaign with makeup artist Diane Kendal and hairstylist Guido Palau. Photo: Courtesy of Marc Jacobs Beauty

Behind the scenes of Kaia Gerber's spring 2017 Marc Jacobs Beauty campaign with makeup artist Diane Kendal and hairstylist Guido Palau. Photo: Courtesy of Marc Jacobs Beauty

h/t Allure

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