If you've heard of a little-known beauty product called liquid lipstick, then chances are you've also heard of Kat Von D's version. It's an amazing formula that's so long-wearing, it's nearly indestructible. And it just got even better.
Fans of the edgy beauty brand will already know that Kat Von D takes animal rights very seriously — her cosmetics range is cruelty-free and the liquid lipsticks are 100 percent vegan — and this tube of red lipstick takes that idea one step further. It's a brand-new shade created for Project Chimps, a nonprofit organization that works to provide safe sanctuaries for chimpanzees retired from being used in medical research. The lipstick is a beautiful shade of warm brick red, and judging from Sephora comments, it looks great on a wide variety of skin tones. Twenty percent of the retail price from the limited-edition shade will benefit Project Chimps, so if you believe in animal rights — and rocking the perfect red lip — what are you waiting for?
Kat Von D Project Chimps Everlasting Liquid Lipstick, $20, available at Sephora