Kate Spade Does 'See Now, Buy Now' With a New Video Starring Zosia Mamet

The "Miss Adventure" series is the focal point for the brand this season.
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Drew Elliot and Zosia Mamet. Photo: Courtesy

Drew Elliot and Zosia Mamet. Photo: Courtesy

When Kate Spade New York decided to sit out New York Fashion Week this season, editors across the city were sorely disappointed, as the brand typically throws one of the week's best party-slash-presentations. But, like for many others, the time had come for Kate Spade to consider "see now, buy now" and how to do it in its own unique style.

The answer, of course, is in its ongoing series, "Miss Adventure." For the second episode in season two (yep, it has seasons!) Zosia Mamet returns to take part in a "women in comedy" event at the Rainbow Room, the site of Kate Spade's fall presentation. She's joined by Ali Wong and Sarah Jones (with a bonus appearance from Paper magazine's Drew Elliot!) in the cute short.

In addition to being fully shoppable now on the brand's website, Kate Spade partnered with MikMak, the mobile shopping app, for "minimercials" hosted by Sarah Jones featuring items retailing under $100. They've also introduced "Miss Behavior," a spin-off series featuring Poppy Jamie. Confused about "buy now, wear now"? We're not alone.

Hopefully, Kate Spade will return to the schedule next season with another party; but until then, you can see the full "Miss Adventure" and "Miss Behavior" series at Kate Spade's YouTube channel, and, naturally, shop all the looks at Kate Spade

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