In recent years, Instagram and Snapchat may have changed what it means to cover a runway show (see: "pics or it didn't happen"), but Tumblr's presence at New York Fashion Week has been 12 seasons in the making. Tumblr has hosted NYFW pop-up shops and even added branded content into the mix, and this year, the blogging platform has no plans to disappoint — or slow down.
"The Tumblr NYFW program is one most established and wonderful community programs we've built," said Valentine Uhovski, fashion evangelist (yes, that's his actual title) at Tumblr. "Over 120 artists have gone through our little 'fashion camp' and most artists truly get unprecedented amount of exposure on Tumblr and beyond for their work, and that often leads to amazing opportunities." While Tumblr regularly scouts for new content creators to participate in their NYFW coverage, this season they're also bringing back "all-stars" including John McLaughlin and Deejay Forte, both of whom will photograph the shows. "Four out of six this season have never covered NYFW," said Uhovski. "So every season, I really experience what we take for granted through their eyes and lenses during shows."
This season's group of bloggers comes from a strong photography background, and will have access to all shows on the official MADE and NYFW calendars, in addition to key off-site events. Tumblr will also host its fourth Tumblr Fashion Honors event, celebrating the convergence of art, fashion and music. (Past honorees include Rodarte, Nicola Formichetti and Jeremy Scott.) As for what we can expect from the new class? "I'm looking forward to getting up close and personal with the collections," said "The Greyest Ghost" blogger Rachel Scroggins. "I love detail shots, and photographing models in first looks is one particular aspect I am looking forward to the most." As for how they plan to approach NYFW as an interactive event? "Talking with designers, models, guests ... absorbing all of the energy," said Karston "Skinny" Tannis of "Skinny Was Here."
"I love how collaborative and experimental they are — you see those qualities come through their work right away," said Uhovski of the chosen bloggers. "I truly believe that these creatives are the future of content. They're talented, humble, and art-driven. Designers, magazines, and models really understand that, and I can't wait to see all of them grow and evolve their work." To keep up with all of Tumblr's NYFW content, visit their online fashion hub here, in addition to checking out users' personal sites, below: