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Fashionista is Hiring a Branded Content Manager in New York City

Fashionista-rebecca-minkoff-crossbody (6 of 31).jpg is looking for a leader to manage Fashionista’s Branded Content Studio “CoLab”. The ideal candidate will be entrepreneurial in spirit and responsible for driving differentiation across all branded solutions. This position works on the business side with the advertising sales team and liaisons with editorial to ideate and execute programs that exceed advertiser and reader expectations using a network of external freelancers. The candidate should have significant online writing and editing experience and must be passionate about fashion and beauty. Candidate should be adept at translating marketing campaigns into shareable ideas and content.

The Colab Manager will work closely with leaders across Fashionista’s sales, editorial and product teams and will be expected to interface with clients.


  • Maintain the Fashionista CoLab’s workflows and processes and see our branded content campaigns through from pitch to production
  • Work with sales, editorial and product to create a seamless workflow for responding to advertiser RFPs, developing creative ideas, pitching those ideas, executing and managing their implementation, and tracking their success
  • Find and manage a stable of freelance writers and photographers
  • Brainstorm creative concepts in response to RFPs that fit the Fashionista tone and aesthetic
  • Work with sales to ensure that creative concepts are clear and executable
  • Ensure we meet client expectations and deadlines
  • Brainstorm new products as well as content series to pitch proactively to advertisers
  • Keep up with industry trends and best practices in branded content
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  • 3-5 years of experience in editorial and/or branded content at a digital publisher or agency
  • Must have a network for recruiting and booking talent, freelancers and contractors for branded content programs
  • Must have strong writing skills
  • Proven track record of project management skills
  • Positive, team-oriented attitude and strong interpersonal skills
  • Strong familiarity with the Fashionista brand and a genuine interest fashion and beauty
  • Photography experience not required, but preferred

Interested candidates should email the following to 

  • Resume and cover letter
  • At least five published examples of written work
  • Links or screenshots of specific examples of campaigns executed to client’s expectations with a written paragraph explaining the candidate’s role in execution