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Must Read: Cat Marnell Returns to "XoJane," Meet Today's "Super Influencers"

Plus, how Neiman Marcus is using the power of digital to build consumer loyalty.
Camila Coelho and Aimee Song on the street during Paris Fashion Week. Photo: Christian Vierig/Getty Images

Camila Coelho and Aimee Song on the street during Paris Fashion Week. Photo: Christian Vierig/Getty Images

These are the stories making headlines on Friday.

Cat Marnell is back at xoJane
The controversial beauty editor is returning to her former stomping ground, xoJane, as a contributing editor. "Cat and I have stayed friends and have always wanted to work together again," wrote founding editor Jane Pratt in a statement to The Cut. "I'm thrilled that she is in such a good place now and that we have a chance to work together again under better circumstances." {The Cut}

Not everyone can charge $80,000 for an Instagram post...
But some of fashion's top influencers can — and for a reason. "We regularly see a huge surge in products featured on influencers' feeds" Katherine Ormerod, Lyst's Editorial Director, tells The Telegraph. "A couple of things have gone wild this season after a brand worked on influencer campaigns." {The Telegraph}

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Neiman Marcus ramps up digital presence to foster customer loyalty
The department store group behind Bergdorf Goodman and namesake luxury destination Neiman Marcus is leveraging research, data and surveys with customers and sales associates to "identify issues in the shopping journey" and build a solid consumer base. “For us, the idea of omnichannel has evolved into creating a seamless shopping experience in which we can further our relationships with our customers," said Lindy Rawlinson, Neiman Marcus' senior vice president of customer experience, to WWD. "We focus on unique and compelling experiences, within and across the channels." {WWD}

How bloggers prove their worth to brands
After Vogue's bloggergate scandal that took over the Internet last month, it's clear that the power dynamics within the fashion industry is becoming more and more confusing and divisive. The argument from some traditional media sources is that blogs don't have the same credibility as say, a top editor, but at the end of the day, is it credibility that even sells? "Blaming bloggers for a changing fashion week atmosphere is simply a temper tantrum as the industry continues to evolve to keep up with the fast-paced information age," wrote Nataliya Ogle of the Style Tomes. "The mass market doesn't sit down and determine what to buy based on a fashion editor's reviews. They choose what to buy based on what popular girls are wearing and based on how many times they see it, in editorials and street style photos." {Glossy}

Old Navy ramps up product selection after sales decline
After a major fire at Gap's distribution center caused a dip in sales, the brand is attempting to counter a consecutive decline in sales by expanding merchandise selection in their biggest chain, Old Navy. As a result, Old Navy sales gained four percent in September, eclipsing analysts' predicted growth of less than one percent, according to Retail Metrics. However, last month's store sales didn't fare as well for the other two major brands, with store sales dropping by 10 and 9 percent at Gap and Banana Republic, respectively. {Bloomberg}

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