Contouring, step aside. There's a new type of makeup-based face chiseling on the rise, and it's called "blush draping." The technique relies on colors — rather than traditional contouring and highlighting shades — to enhance facial features. It was popular in the '80s and '90s (see: Kate Moss, above) and is officially making a major comeback via the spring 2017 runways, where makeup artists reached for their powder blushes to create cheekbone-centric beauty looks.
While the intensity and tone of the blush varied from show to show, in most cases, the cheek color was the focal point of the entire face, with little else going on in the way of eye shadow (often, the blush itself doubled as an eye shadow, extending past the temples and over the eyelids). If the following looks are any indication, we should all start stocking up on coral-toned blush now, since we'll apparently be piling it on come spring 2017.
The look at Kenzo, by makeup artist Lynsey Alexander:
And lastly, at Rihanna's Fenty x Puma show: