PR Associate / Media & Celebrity Stylist Liaison (Full-Time)
Fashion & Accessories Specialization
Gale Branding – New York, NY 10011
Gale Branding is an award winning, lifestyle driven creative agency and media relations firm located at The Highline in New York City. The Agency provides complete strategic image development, public relations, media, production, and event services.
Responsibilities / Duties:
- Conducts daily proactive outreach to market editors and secures a steady stream of product placements in top tier media.
- Socially active and maintains on-going relationships with high-profile reporters, editors, segment producers, bloggers, and celebrity stylists within the fashion community.
- Consistently seeks out and secures opportunities for media exposure with appropriate media contacts.
- Maintains an active presence on important social media sites following and engaging with influencers and tastemakers.
- Seeks out face-time with important contacts by scheduling desk-sides, sample-pulls, style-outs and regularly attends industry, trade and press events.
- Intuitive communicator and must be able to extract the most impactful talking points regarding client products/initiatives to influence and secure positive media coverage.
- Intrinsic desire to stay abreast of the latest fashion industry trends, news, celebrities, designers and trending topics.
- Strong media and industry relationships.
- A genuine love for luxury fashion, accessories, celebrity and street-style.
- Must have a sharp eye for style, keen aesthetic, excellent taste-level, and be in-the-know.
- Proven track record and documentation of successful product placements, positive mentions in editorial, celeb dressing, style segments, articles and feature stories.
- 2 + years of working experience in fashion and accessories PR and media outreach.
Application Items Required:
- Cover letter and resume
- Documentation of 3 to 5 recent media placements in entertainment, consumer, and trade publications
To apply, please send your resume to firstname.lastname@example.org, subject line PR Associate.