That was short-lived. After only six months as the creative director, Justin O'Shea has parted ways from Brioni, as announced by the Italian menswear brand on Tuesday morning. O'Shea was hired at the end of March, a move which initially raised eyebrows as the former MyTheresa global fashion director and street style star had no design experience.
At Kering-owned Brioni, O'Shea succeeded designer Brendan Mullane, who stepped down after three and a half years, and was tasked with overhauling the brand's collections and image. Within three months of his new role, O'Shea did just that, giving the brand a metal makeover with a revamped logo in a gothic-style font and an ad campaign featuring the members of Metallica. It was clear that the inked-up Aussie had made his mark.
In July during Paris Couture Week, O'Shea made his runway show debut with Brioni's spring 2017 collection (dubbed "Paris One"), ditching the traditional fashion calendar and applying a "see-now, buy-now" format. The brand's original plans to showcase its next runway show in November in New York are now canceled and the forthcoming fall 2017 collection will be presented to buyers in Milan instead.
In an official statement, CEO Gianluca Flore thanked O'Shea for his collaboration, which also noted that the brand's revitalization from earlier this year will "continue being implemented through a long-term plan aimed to further establish [Brioni] as a leader in the luxury menswear category."
No word yet on O'Shea's next move, but we will update this space as we learn more.