Karl Lagerfeld has been applying his designer skills towards hotel interiors for some time now: There's the pool of the Hotel Métropole Monte-Carlo in Monaco, suites at the Parisian Hotel de Crillon, "ultra-luxury" condo lobbies for Miami's Estates at Acqualina (set to open in 2020), as well as Toronto and his own 270-room hotel in Macau, China, which is slated to open next year.
Now the fashion guru has finally expanded his side hustle into a full-fledged business. On Monday, Amsterdam-based, hospitality-focused licensing platform Brandmark Collective, which launched in 2015, announced a partnership with the 83-year-old designer.
Lagerfeld's new company, aptly titled Karl Lagerfeld Hospitality, will transform his signature aesthetic into "hotels, residential properties, restaurants and private clubs" worldwide, according to a press release.
"Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld's comprehensive lifestyle experience," said Pier Paolo Righi, CEO and president of Karl Lagerfeld the brand, in an official statement. The new business venture already has a website up and running at karllagerfeldhotels.com.
Currently, Brandmark Collective is exploring the best resort destinations and gateway markets to debut Karl Lagerfeld Hospitality. Might we suggest these stylish vacation spots often frequented by fashion people?