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Must Read: Sonia Rykiel to Close Secondary Line, The Weeknd Announces Pop-Up Shops

Plus, which Jenner sister is winning more with Gen Z?
Models backstage at Sonia Rykiel's spring 2017 show during Paris Fashion Week. Photo: Antonello Trio/Getty Images

Models backstage at Sonia Rykiel's spring 2017 show during Paris Fashion Week. Photo: Antonello Trio/Getty Images

These are the stories making headlines on Wednesday.

Sonia Rykiel to close diffusion line and lay off a quarter of staff
Two months after Sonia Rykiel, the person, passed away at age 86, Sonia Rykiel, the brand, is making some changes. The French house announced on Wednesday that it will be closing its diffusion label, Sonia by Sonia Rykiel, and incorporating the lower price pieces into the brand's main line. And as a result of recent sales slowdowns in Asia and Europe, the brand's CEO Eric Langon told WWD that the brand will also be laying off a quarter of its staff. {WWD}

The Weeknd announces "Starboy" pop-up shops
Just when we thought the fashion industry had reached peak #merch, one Abél Tesfaye stepped in to prove us all wrong. The Weeknd announced on Instagram and Twitter Tuesday evening that, ahead of "Starboy"'s Nov. 25 release, he will be opening a number of pop-up shops from Nov. 4 to Nov. 6. No further details as to the shops' locations or apparel offerings were released. {Fader}

Kendall vs. Kylie: Whose beauty venture is winning over Gen Z?
It's a rite of passage for a starlet to land herself a beauty contract, and no one knows this better than Kendall and Kylie Jenner. While Kendall, a face of Estée Lauder, has been tasked with launching the brand's social media-centric Estée Edit product line, Kylie's own cosmetics company has grown to compete with major conglomerates. But whose venture has been more successful at winning over the all-important Gen Z shoppers? {Business of Fashion

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Italian fashion group Only the Brave acquires majority stake in Paula Cademartori
Diesel founder Renzo Rosso's Only the Brave has added a new label to its portfolio. On Wednesday, the Italian fashion group announced that it has acquired a majority stake in Paula Cademartori, a buzzy, up-and-coming Italian-Brazilian brand especially known for its colorful bags and shoes. As OTB said in a statement, this investment is part of the group's long-term goal of nurturing emerging talent and it "will support [Cademartori] on every level." {Business of Fashion}

Diane von Furstenberg sounds off on Donald Trump 
In a new, candid conversation with WWD's Executive Editor Bridget Foley, Diane von Furstenberg voiced her thoughts on Republican presidential candidate Donald Trump's "mediocrity," as well as the Kanye West's widely panned Yeezy Season 4 show. While not a fan of Trump's politics, von Furstenberg noted that his candidacy is representative of what makes America so great. "That's the good thing about America and democracy," she said. "Even Donald Trump, as long as he doesn’t make it, it's OK that it happened. That's what this country is about — everything is possible." {WWD}

Acne Studios launches 48-hour online pop-up shop
On Wednesday at 9 a.m. EST, Acne Studios launched, a 48-hour online pop-up shop. For the next two days, shoppers can head to the site to browse a handpicked selection of brand classics, show pieces and exclusive items from previous collections at up to 75 percent off. (Unfortunately, for our friends across the globe, is only available in the U.S.) Now go forth and conquer that Velocite shearling jacket. {Fashionista inbox} 

Jessica Chastain stars in Prada's resort 2017 campaign
Prada revealed its resort 2017 campaign on Wednesday, which stars Oscar-nominated actress Jessica Chastain and was photographed by in Milan by Willy Vanderperre. In a release, the brand stated that the series of images places a focus on "heritage and deep institutional qualities," with "the stately Italian metropolis providing an essential supporting role." Click through the gallery below to see the full campaign.

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