It's obvious that Champion is very much aware of its chicness. Ever since Vetements turned its iconic "C" logo on its head last year for a hoodie and sweatpants, every fashion insider and celebrity has been shelling out hundreds of dollars for the parody designs. And now the heritage sports brand has experienced a revival among the cool crowd, popping up in retailers like Urban Outfitters and Ssense, as well as partnering up with nearly every streetwear brand under the sun, including Stüssy, A Bathing Ape and Supreme.
My favorite of the collaborative bunch is from Wood Wood, a Danish brand with a cult following for its minimalist-style apparel. The limited-edition collection includes a hoodie, T-shirt, crew-neck sweater and windbreaker jacket, which you see above, with the word "romantic" scrawled alongside Champion's logo. It's a parody piece that's actually kind of endearing. Call me a self-professed romantic. Whatever.
Since this collection has been out for nearly six months, nearly every item is already sold out. Luckily, the windbreaker jacket is still holding it down online, so I'm hoping I can grab my size before it's all gone. But if I lose my chance, that's okay. I can sport this Champion parody T-shirt (Fashionista's very own!) instead.
Wood Wood x Champion windbreaker jacket, $205, available at mytheresa.com.
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