Yumi Kim is a growing women’s contemporary fashion brand based out of Soho, NYC. We are looking for a Digital Marketing Analyst to join our Ecommerce team and take a key role in managing our social media ads, display ads, retargeting, SEO, and other acquisition strategies. This is an amazing opportunity for someone who wants to join a small but growing company and has strong analytical skills.

Responsibilities

• Manage strategy, execution, and budget for social media ads. Review performance daily and make changes based on A/B testing, targeting experiments, and results to optimize performance.
  
• Oversee strategy, execution, and budget for SEO, display ads, and retargeting campaigns.
  
• Track and report on performance of all digital marketing campaigns weekly and provide strategic suggestions on what to change and test
• Report weekly on Google Analytics including acquisition channels, customer funnel, demographics, search, SEO, and changes to implement.
• Monitor competitive landscape to identify new opportunities to grow the business and emerging channels to advertise.
• Work with the marketing team on needed creatives and calendars to correspond with product launches and promotions.

Required Skills

• Bachelors Degree or equivalent
• Experience with running successful ad campaigns in facebook and instagram including targeting and A/B tests
• Knowledge of running SEO, google adwords, and retargeting campaigns
• Strong analytical skills
• Knowledge of excel, google analytics, and google adwords
• Team player, multi-tasker, and detail-oriented

To apply, please send your resume to jobs@yumikim.com, subject line Digital Marketing Analyst.