Nike has tapped Bella Hadid for its #NYMade campaign, which coincides with the mega-brand's five-floor location in New York City's Soho that opened last week. Bella has recently starred in campaigns for J.W. Anderson, Givenchy, and Calvin Klein and is the newest ambassador for Dior Makeup — which means an activewear deal was bound to happen sooner rather than later, right?
Bella is the latest "It" model to serve as the face of a major sportswear label, joining her big sister, Gigi Hadid, who currently fronts Reebok's #PerfectNever campaign, as well as Cara Delevingne, Puma's newest female ambassador and face of its "Do You" women's campaign.
For Nike, Bella stars alongside tennis pro Serena Williams, Queens-born rapper Nas and Giants wide receivers Victor Cruz and Odell Beckham Jr. for Nike's outdoor and digital efforts to promote the new store. She excitedly announced her new gig on Instagram on Monday with "more coming very soon." In the meantime, you can follow her lead and take a selfie with her billboard on W. 34th Street and 7th Avenue in New York City. See you there!
Homepage photo: Marc Piasecki/GC Images