Cyber Monday 2016 Was the Biggest Online Sales Day in History - Fashionista

Cyber Monday 2016 Was the Biggest Online Sales Day in History

The total amount spent online exceeded experts' predictions.
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Probs online shopping. Photo: Instagram/@phoebesoup

Probs online shopping. Photo: Instagram/@phoebesoup

If you made an online order on Monday, then congratulations, you're a part of retail history. Adobe reports that this year's Cyber Monday hit a new record of $3.45 billion spent online, exceeding its prediction by 2.6 percent (originally $3.39 billion), surpassing Black Friday's online sales (at $3.34 billion) and marking Nov. 28, 2016 as the biggest online sales day in history.

"It's an incredible milestone, but it's also incredible that Black Friday inched so close to Cyber Monday this year, generating only $110 million less in online sales," said Tamara Gaffney, principal analyst at Adobe Digital Insights in a statement. "We'll be watching this closely next year as Black Friday could be the one to top the records."

While mobile shopping has steadily increased over time, its performance slightly dropped on Cyber Monday with 47 percent of visits to retail websites and 31 percent of sales. According to Adobe's insights, consumers opted for laptops and desktops in the late evening to make purchases. On average, Apple phone users spent $141 while those with an Android smartphone dropped $128.

So far, the holiday shopping season — since Nov. 1 — has generated $39.97 billion in online revenue. And in case you want to keep track for the remainder of the year, we're expected to spend a total of $91 billion online, which means we're well on our way to hit that mark.

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