If you grew up in the '90s (like me), loved all things beauty (also like me) and are Japanese (surprise, me again!), then there's a pretty good chance you harbored a strong love for all things Hello Kitty. (Or as I knew her, "Kitty-chan".) To celebrate Japan's most famous cartoon cat's 42nd birthday, (what's your secret to looking so youthful, HK?) Colourpop is launching a 23-piece collection made in collaboration with Sanrio that is sure to be the most kawaii makeup range, possibly ever.
The Colourpop x Hello Kitty collection includes just about every kind of makeup a kitten could want: lip gloss, individual eye shadows, lipstick, blush and liquid lipsticks — all priced quite reasonably between $5 to $8 each. (The most expensive item, a set including three eye shadows, a blush, highlighter, matte lipstick and lip gloss, retails for $42.) This marks the inaugural collaboration from the Southern California-based cosmetics brand, and launches today. Shop it exclusively through their e-commerce site, and click through the gallery below to view the full collection.
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