Like many teen retailers, Abercrombie & Fitch has been in major overhaul mode, attempting to turn around its reputation from being an outdated mall brand to being a cool, desirable fashion label. By and large, those efforts have been garnering the brand better press, even if the sales numbers have yet to catch up.
The latest move towards change is promoting Aaron Levine, head of men's design, to SVP of Design for both men's and women's collections. A&F hired Levine in the June 2015, poaching him from Club Monaco; he had previously worked for Rogues Gallery and Jack Spade. Having spent four years retooling Club Monaco's menswear, he was one of A&F's first key hires in its own makeover process.
Levine replaces Kristina Szasz, tapped not long after him in August 2015. While Szasz's initial collections for the brand were well-received, A&F felt it made sense to have one design perspective across both genders for its continued evolution. His first full menswear and womenswear collection will be fall/winter 2017, set to debut in April 2017.