The third iteration of Band of Outsiders is already underway. After its return in September during New York Fashion Week, the brand is relaunching yet again for fall 2017, reports WWD. Belgian holding company CLCC SA has opted not to produce the spring 2017 collection presented by Royal Academy of Fine Arts alumni Matthias Weber, Niklaus Hodel and Florian Feder — who are no longer with the company. The collection was met with mixed reviews, perhaps owing to the difficulty of living up to the brand's legacy under its founder, Scott Sternberg. An entirely new team will lead the brand's second comeback, which will focus solely on menswear. Fashionista has confirmed it will debut at Men's Fashion Week in New York and Paris, where the fall 2017 collection will be shown privately to select buyers and press.
Replacing the trio is Brand Director Daniel Hettmann, who started his fashion career in Paris as a model before founding his own companies that specialize in production and casting. The new designer behind Band of Outsiders is London-based Angelo Van Mol, who graduated from the Royal Academy of Fine Arts in 2010, studied at Savile Row and launched his own namesake label of menswear and footwear. With Van Mol's experience, Verbaeys notes that the label will have a new take on casual shirting, a Band of Outsiders signature.
"The West Coast vibe is an essential element of our brand’s character and positioning. As such, everything we do will continue to reinforce and expand upon this core element," said Antony Verbaeys, CLCC SA's managing director, to WWD. In 2015, Sternberg had cut all ties with the then-Los Angeles-based brand and all operations were ceased after a 12-year run.
The brand has also taken to social media to build buzz for its second comeback. On Instagram, Band of Outsiders's feed has been wiped clean with only a triptych of posts that say, "Join the band."