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Fitness Models, '90s Trends and Fishtail Braids Among the Top Google Searches of 2016

The search engine's most popular fashion and beauty inquiries of the year are in.
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Fitness models at Shape Activewear's fashion presentation in Miami. Photo: John Parra/Getty Images

Fitness models at Shape Activewear's fashion presentation in Miami. Photo: John Parra/Getty Images

Google released its year-end list of popular searches for 2016 on Wednesday, and fashion's biggest inquiries really run the gamut — from how to cut sleeves off of a shirt to how to become a fashion designer. (We can help you out with that one!) But what caught our attention are the trend searches that hit highest up on the list, including boho, dressing like a hippie and finding out what people wore in the '90s — which together sounds like the beginnings of a Coachella packing starter kit. 

The '90s played a huge role in the fashion industry this year, as brands tapped into the specific decade's nostalgic aesthetic to help bring millennial cash flow, and Instagirl-beloved stylist Monica Rose used inspiration from the time period to form her signature look. As the life cycle of a trend goes, however, the '90s will soon be out, with the '80s set to be the biggest fashion trend of 2017, according to a new report by international retail analytic firm Edited.

"How to become a fitness model" is also interesting to note. With the rise of #fitspo, a growing activewear market and more models earning their own sports apparel campaigns — Cara Delevingne for Puma, Bella Hadid for Nike, Gigi Hadid for Reebok — it's no surprise that turning an interest in fitness into a viable career is appealing.

Fashion Questions
1. How to cut sleeves off a shirt?
2. How do I start modeling?
3. What is haute couture?
4. How to wear booties with skinny jeans?
5. When can you start wearing white?
6. How to become a fitness model?
7. What is boho?
8. What did people wear in the '90s?
9. How to dress like a hippie?
10. How to become a fashion designer?

When it comes to fashion designers, 2016 brought a more celebrity-driven search as compared to last year's results. Out of the 10 most-Googled names, only two have no affiliation — occupational, marital, familial, etc. — with the celebrity or entertainment world. (Anita Dongre runs a leading fashion house in India, while French designer Sonia Rykiel passed away in August at the age of 96.) Rachel Roy comes in at number one, possibly due to speculations of being Jay Z's "side chick" — aka "Becky with the good hair" — after Beyoncé's release of "Lemonade." As for Zendaya, Kendall and Kylie Jenner, and Beyoncé, each of these ladies launched new fashion lines this year.

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Fashion Designers
1. Rachel Roy
2. Mary Kate and Ashley Olsen
3. Angela Simmons
4. Zendaya
5. Kendall and Kylie
6. Beyoncé
7. Anita Dongre
8. Sonia Rykiel
9. Ivanka Trump
10. Kanye West

Speaking of celebrities, gossip or trending news played a big part in Google searches for red-carpet looks from this year's Oscars. All eyes were on Jennifer Garner the night of the Academy Awards, mainly because it was her first major public appearance since her exclusive interview with Vanity Fair, in which she spoke candidly about her divorce from Ben Affleck. The story made waves on the internet two days before the awards show. Jennifer Lawrence takes the second spot simply because she was pretty much missing from the Oscars red carpet, causing a stir on social media. The nominated actress (for the film "Joy") showed up last-minute for a quick (and short) photo opp, however.

Oscar Red-Carpet Dresses
1. Jennifer Garner
2. Jennifer Lawrence
3. Charlize Theron
4. Rachel McAdams
5. Brie Larson
6. Alicia Vikander
7. Priyanka Chopra
8. Cate Blanchett
9. Kate Winslet
10. Olivia Wilde

As for beauty, we don't see any real rhyme or reason as to why these specific questions topped this year's list. But in comparison to the fashion questions mentioned above, there are many more "how-to" searches — on hair, eyebrows, makeup and gel manicures. Thankfully, there plenty of YouTube tutorials for just about anything in the beauty space.

Beauty Questions
1. How to do a fishtail braid?
2. How to make hair grow faster?
3. How to shape eyebrows?
4. How to curl hair?
5. How to remove gel nails?
6. How to clean makeup brushes?
7. How to apply concealer?
8. How to get rid of bags under your eyes?
9. How to fill in eyebrows?
10. What is balayage?

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