How the Kardashians Cashed in on the Fashion and Beauty Industries in 2016

...and the Jenners and the Wests.
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Photo: Karl Lagerfeld for Harper's Bazaar

Photo: Karl Lagerfeld for Harper's Bazaar

Another year has come and gone, and with it, a whole slew of Kardashian/Jenner/West-branded merchandise, product endorsements, headline-commanding news stories and business ventures have entered the collective consciousness. The California-based family has been an entrepreneurial force to be reckoned with for nearly a decade — "Keeping Up With the Kardashians" first aired on E! in 2007 — but in 2016, several of the clan's members were particularly busy (and successful) when it came to their ventures in the fashion and beauty industries. So much so that we at Fashionista suspect that a Calabasas Fashion Week will come to fruition any day now.

Over the past 12 months alone, Kanye West single-handedly pioneered the #merch movement — thanks to the limited-edition streetwear pieces he unveiled at the Yeezy Season 3 event at Madison Square Garden in February — and took his lucrative relationship with Adidas to impressive new heights. Kim Kardashian, who's currently taking a break from the spotlight, was also as busy as ever, thanks to her mobile app, Kimoji merch and a slew of magazine features, including a plum spot on the cover of Forbes. Khloé Kardashian and Kylie Jenner brought in mega bucks with their respective companies, Good American denim and Kylie Cosmetics; Kendall Jenner continued to dominate the modeling world, as proven by her appearance on the all-important September issue of Vogue. Finally, Caitlyn Jenner became a go-to spokesperson for brands looking to raise awareness for trans issues, and she looked pretty damn fierce in the process.

As 2016 comes to a close, we've put together a primer that touches upon the many, many ways this family cashed in on the fashion and beauty industries this year. You might as well brush up on their most recent successes before they continue their domination into 2017, right?

Kanye West

Photo: Jonathan Leibson/Getty Images for ADIDAS

Photo: Jonathan Leibson/Getty Images for ADIDAS

West started the year off with a massive bang, thanks to his Vanessa Beecroft-staged Yeezy Season 3 presentation at MSG during New York Fashion Week in February, which doubled as a listening party for his new album, "The Life of Pablo." It was there that he debuted his much-hyped "Pablo" merch: T-shirts, hoodies, denim jackets, etc. printed with phrases including "I feel like Pablo" and "This is a God dream." From there, he went on to set up pop-up shops around the globe in cities like Los Angeles, Sydney, London, Toronto, Berlin and New York to coincide with his "Saint Pablo" tour — the latter of which reportedly brought in seven figures of revenue in one weekend. 

The rapper-turned-designer saw similar levels of success with his Yeezy collection for Adidas; in fact, the German sportswear company announced that it would enter a long-term partnership with the artist and heavily invest in West's range by expanding into categories beyond sneakers, hiring a team dedicated to the development of Yeezy products and, eventually, open retail stores to serve as "hubs" for Yeezy goods. In a press release, Adidas claimed that this marked "the most significant partnership ever created between a non-athlete and an athletic brand." God damn, Yeezy! We'd be remiss not to mention, however, that West's Yeezy Season 4 show in September was widely panned and considered a disaster, but something tells us that won't stop him from planning an equally massive showing for Season 5.

Kendall Jenner

Photo: Mert and Marcus for Vogue

Photo: Mert and Marcus for Vogue

Kendall Jenner's pretty face was all but unavoidable this year, and we're sure that booking her for a shoot does not come cheap. Aside from the 21-year-old model's blitz of international Vogue covers this fall — U.S., Turkey, Germany, Australia, Japan and Spain — she was featured on the front of big name glossies like Allure, Harper's Bazaar, W and Garage. Jenner's contract with Estée Lauder is still going strong (her "Special Edition" Vogue supplement in April was basically an advertising vehicle for the beauty brand), and she also booked campaigns for Fendi, Marc Jacobs, Calvin Klein and La Perla over the past 12 months. She finished the year with a spot on the Victoria's Secret runway, but her fashion week castings were spectacular as well: Givenchy, Michael Kors, Alexander Wang, Miu Miu, Chanel, Dior, Balmain and Versace were just the tip of the iceberg.

All the while, Jenner kept her 70 million-plus Instagram followers up-to-date on her off-duty style — courtesy of super-stylist Monica Rose — and, thanks to her myriad product lines with her younger sister Kylie (PacSun, Topshop, Kendall + Kylie), she's profiting off of it, too.  

Khloé Kardashian

Photo: Steve Granitz/WireImage

Photo: Steve Granitz/WireImage

Khloé Kardashian didn't earn the nickname "KhloMoney™" for nothing: The 32-year-old's clothing venture this year, Good American denim — which she debuted in October with co-founder Emma Grede — proved to be the biggest denim launch in apparel history, bringing in a whopping $1 million on the day of release. That's a lot of jeans, folks! In addition, she teamed up with Kylie Jenner on a line of Lip Kits (called the Koko Kollection) that dropped just in time for Black Friday. If we had to make a prediction for 2017, it'd be that Khloé — who is the host of a new show on E! called "Revenge Body" that premieres in January — will get into the ever-profitable atheisure game.

Kim Kardashian West

Photo: Petra Collins for Wonderland

Photo: Petra Collins for Wonderland

Kim Kardashian may be taking some time out of the public eye following her harrowing robbery during Paris Fashion Week, but let's not pretend she doesn't deserve a very long break. This year, the 36-year-old mother of two scored her first-ever GQ cover (on which she wore nothing but a strategically draped leather jacket) and was the centerpiece of Carine Roitfeld's "Icons" portfolio for the international September issues of Harper's Bazaar. She also earned a beautiful cover for Vogue Australia, and a dreamy one for Wonderland (see above), shot by Petra Collins. Additionally, Kardashian was featured in her friend Olivier Rousteing's fall 2016 ad campaign for Balmain — alongside her husband and models like Josephine Skriver, Joan Smalls, Alessandra Ambrosio and Jourdan Dunn — and was honored with a slot in the Love advent calendar.

However, the entrepreneur's most noteworthy venture this year (aside from her subscription-based app, her mobile game "Kim Kardashian: Hollywood" that's reportedly generated $160 million in revenue, and a slew of product endorsements on social media) was her Kimoji merch, and extension of the Kimoji app she launched in late 2015 that, as West raps in "Facts," shut down the app store. Her products run the gamut from sweatshirts to socks to phone cases; and not only are they cute, they're also deliciously self-aware. We kan't wait for Kim to make her komeback in 2017.

Kylie Jenner

Photo: Pierre Suu/GC Images

Photo: Pierre Suu/GC Images

Let's be real: 2016 was the year of Kylie Jenner. After the debut of her Lip Kits in late 2015 caused a frenzy among her fans and followers (she has 81 million on Instagram alone), the 19-year-old went full throttle into the beauty business, launching Kylie Cosmetics — a range of glosses, eye shadows, "Kyliner" and more that literally broke the internet each time a new product dropped. (We got some stats on just how quickly her goods sell out, and they're impressive.) Just in time for the holidays, Jenner also decided to try her luck in the worlds of merch and pop-up shops, opening up an online store and a temporary physical location at the Westfield Topanga mall. Not surprisingly, both were rousing successes; according to the New York Times, Jenner's personally made an estimated $10 million from sales of branded merchandise.

Jenner doesn't only promote products that bear her own name, however: In 2016, she starred in Alexander Wang's fall campaign and became the newest face of Puma — a deal that caused a smidge of family drama. She also cemented her status as a newsstand favorite, covering Complex, Paper, Allure, Wonderland and several international editions of Elle over the last 12 months. Will Vogue or Forbes be next? It could really go either way.

Caitlyn Jenner

Photo: MAC Cosmetics

Photo: MAC Cosmetics

Caitlyn Jenner entered 2016 on the highest of high notes: She was named one of Glamour's "Women of the Year" in Dec. 2015. In the months that followed, she partnered with MAC Cosmetics to create a rosy shade of lipstick called Finally Free, with 100 percent of the proceeds benefitting MAC's AIDS Fund Transgender Initiative. (By late October, Jenner and Mac had raised an astounding $1.3 million that will be divided among 21 different transgender organizations nationwide.) H&M Sport also tapped the former Olympian to be the face of its "For Every Victory" campaign over the summer, for which she shared her inspiring story alongside other athletes who overcame adversity to realize their dreams. 

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