Pantone's 2017 Color of the Year Is 'Greenery'

It's "nature's neutral."
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Photo: Courtesy of Pantone

Photo: Courtesy of Pantone

It's been real, Rose Quartz and Serenity. On Thursday, Pantone has announced 2017's Color of the Year and it's... Greenery!

While last year's harmonious duo boasted soothing qualities with their soft and pale hues, Greenery is a vivacious color. Or as Pantone calls it, "a fresh and zesty yellow-green shade." The press release goes on: "new beginnings;" "the first day of spring;" "revive, restore, and renew."

From left, Pucci, Balenciaga and Sies Marjan. Photos: Imaxtree

From left, Pucci, Balenciaga and Sies Marjan. Photos: Imaxtree

The highly-anticipated, soon-to-be heavily marketed choice is the result of what's aesthetically trending across the fashion, beauty and home decor spectrum. From the spring 2017 runways specifically, designers like Balenciaga, Pucci, Sies Marjan, Michael Kors, Kenzo and Zac Posen created clothes in what Pantone calls "nature's neutral."

Pantone's decision is also a reflection of — and an antidote to — our culture's current mood or climate: "Greenery provides us with the hope we collectively yearn for amid a complex social and political landscape, and symbolizes the reconnection we seek with nature, one another and a larger purpose." That sounds about right. When Hillary Clinton lost the election in November, where did she go to seek refuge? The woods. What has steadily been passed as legal recreation throughout our country? Weed. What meme captures the very essence of humankind? Evil Kermit.

"We did it."

"We did it."

Enjoy your Tumblr pink while you can, folks, because come January, everything is going green.

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