Perhaps some rules weren't made to be broken. In April 2016, Maxwell Osborne and Dao-Yi Chow of Public School announced they would be showing their brand's collections off-calendar, choosing to adhere more closely to the menswear and pre-collections schedule — and therefore closer to retail delivery dates — in December and June. Instead of showing "Spring" and "Fall" collections, Public School would present "Collection 1," "Collection 2," and so forth.
"Showing twice a year with both men's and women's in one show will allow us to really develop our ideas cohesively throughout the year and subsequently slow the entire process down," designer Dao-Yi Chow said in the release announcing this change. "We can actually enjoy our collections as opposed to being tied to the calendar."
Now that the duo has vacated the creative director gig at DKNY, though, it seems they've had a change of heart. In an interview with Vogue.com's Nicole Phelps, Public School says they're "taking back" their slot on the official New York Fashion Week calendar, February 12 at 11:00 a.m. — "a slot we've always loved," according to Osbourne. Chow and Osbourne both say one reason they moved Public School is because, after showing DKNY and their own brand just days apart two seasons in a row, they wanted to create boundaries between the two to have the time to focus on each company. "The hardest thing was being in one place and having to think about the other place," Chow says.
"One of the reasons we moved Public School off calendar is because at the end of a show it's emotional," Osbourne adds. "You put a lot of effort into it, and to do it again within a couple of days and be emotional again, it's a lot."
The duo will still show menswear and womenswear together, but it's quite the turnaround from the stance Osbourne and Chow took while explaining the change to an audience at SCAD, just one day after announcing the new scheduling.
"Two years ago, we might not have done that; we would have been like, 'No, we're sticking to the schedule.' [We would] make sure we make everybody happy; make sure all the editors are there; make sure we don't step on anybody's toes. But now it's like — excuse my language — fuck it," Osbourne said at the time. "We're more comfortable this way. We want to show this way."