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Where to Find Cute, Unique Gifts for Your Cute, Unique Friends

Skip Amazon this year and try one of these smaller online shops, instead.
You are. Photo: American Two Shot

You are. Photo: American Two Shot

We know it's hard to find the right gifts for your loved ones, so we've compiled a ton of fashion and beauty-focused gift guides tailored to a range of interests and budgets. Check out our latest below and find more right here.

Small Business Saturday might behind us, but there are actually advantages to #shoppingsmall for the holidays aside from supporting entrepreneurs. You're much more likely to find something unique and personal at a boutique or marketplace, and thanks to the internet, you can do so from the comfort of your couch.

Read on for a comprehensive list of e-commerce sites where you'll find the coolest, most unique, adorable and personal gifts spanning fashion, beauty, home and art for a variety of budgets.

American Two Shot

This New York City boutique (and online shop) run by two female best friends has everything from clothing to housewares that you'd be hard-pressed to find anywhere else. It's all pretty affordable, very fun and cheeky, and — I don't mean this in a snarky way — extremely millennial-y.


Garmentory is basically this list built into one online shop (not literally, though — you should keep reading this list). It culls inventory from more than 300 of the coolest, most under-the-radar boutiques across the country. In addition to clothing, there's plenty of jewelry, home goods, lingerie and other giftable items your loved one won't be expecting.

Warby Parker

If you're thinking glasses are a kind of weird thing to gift, I agree. But Warby Parker now sells a selection of non-eyewear items online that are very fun and cute.


You already know what Etsy is. You already know it's great for unique gifts. Have at it.

Uncommon Goods

Uncommon Goods carries exactly what the name suggests: a wide variety of unusual — but not too weird — items for everyone on your list.


Mobile-first e-commerce marketplace Spring hosts a number of smaller brands and retailers who are able to gain exposure by virtue of being on the site. It's making a big push to become a gift resource this season, and its selection does not disappoint.


In addition to a plethora of delicate, perfect jewelry from indie brands and its in-house line, Catbird stocks several home, beauty and gift items, from candles to jewelry organizers to notebooks — all of which are as cute as said jewelry.

The Dreslyn

This minimalist mecca has an impressive — and very chic — selection of gift options, including housewares, beauty products, candles, jewelry, winter accessories and more. They even make their own super-cool gift boxes.

Kindred Black

This online shop carries aesthetically pleasing lifestyle items that are "eco-responsible, craftsman produced and ethically manufactured."

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Bona Drag

This place has a great selection of small accessories and interesting jewelry that will get you stopped on the street and showered with compliments.

Need Supply

Need Supply is my perennial resource for things that don't cost a lot but look like they do, and their gift selection is pretty robust right now, ranging from accessories and beauty products to books and vases.

Of a Kind

The whole point of Of a Kind is to stock exclusive designs in limited quantities, making it a perfect resource for cool gifts for people with good taste.

General Store

This shop carries unique yet understated home goods, jewelry and other accessories, much of which is handmade. Perfect for that friend who likes everything in her life to be artisanal, or the one who could use a lil' something that wasn't mass produced.


Otherwild is a feminist-leaning store (and graphic design studio and community center) that carries a variety of locally made tees, totes, jewelry and other accessories, including those "The Future Is Female" items.


Another marketplace for independent, emerging brands and creators, Tictail carries everything from clothing to home goods to art.


The perfect resource for your friend who loves safe, healthy, ethically sourced beauty products and likes discovering brands that fit that criteria... and maybe taking a lot of shelfies and flat-lays for Instagram.

Mohawk General Store

This purveyor of hip items for a hip Silverlake clientele has a wide selection of gift items for your friend who takes him- or herself just a liiiiittle too seriously.

Lisa Says Gah

From boob bathmats to niche beauty products to cool-girl jewelry, this shop has it all.

Nannie Inez

This is a boutique in Austin that stocks an "ever-changing collection of contemporary and hard-to-find designs from around the world," and I think that's all ya need to know.

Passive Juice Motel

This online shop stocks a wide array of screen-printed items featuring pop-culture references, some more obscure than others.

Working Girls

This site founded by a Cincinnati-based artist features tongue-in-cheek accessories, pins and clothing items, and even rolling papers that won't break the bank.


You won't find more than scarves and hats here, but each one has a humorously specific theme, like skiing, brunch and glamping, with hand-drawn, relevant items printed onto them.

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