Dolce & Gabbana's race for the millennial dollar — and heart — continues, as it plans to open its fall 2017 menswear show in Milan with none other than Professional Internet Heartthrob Cameron Dallas. The former Vine star — who has sat front row at the brand's shows in past seasons and appeared in its spring 2017 campaign — made the announcement while appearing on "The Late Late Show With James Corden" on Wednesday. "I've never done it before," Dallas told the host and fellow guests Pharrell Williams and Khloe Kardashian. (He's no stranger to the modeling industry altogether, having signed with mega-agency IMG and subsequently booking top gigs for Teen Vogue and Calvin Klein, among others.)
Corden proceeded to give Dallas advice on what mantra to repeat to himself while walking the runway ("fierce, fierce, fierce,"), and Dallas got up to demonstrate his walk before the show's crowd. In the end, it's his following more than his walk that will have attendees talking at the show in Milan — and that's just what the brand will be counting on. No selfie-on-the-runway reprise needed.