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Must Read: Carven Appoints New Creative Director, Feminist Fashion Statements at the Women's March

Plus, how "boy beauty" became a thing.
Serge Ruffieux. Photo: Pascal Le Segretain/Getty Images

Serge Ruffieux. Photo: Pascal Le Segretain/Getty Images

These are the stories making headlines in fashion on Wednesday.

Carven appoints Serge Ruffieux as creative director
The top design role at Carven — vacated by design duo Alexis Martial and Adrien Caillaudaud in October after less than two years at the house — will be filled by Serge Ruffieux, who has worked at Dior and Sonia Rykiel in the past. Ruffieux will begin at Carven on February 1st. "[Ruffieux's] innate sense of modernity married to his impeccable and exacting couture techniques are in absolute synchronicity with Carven's fabled heritage," stated Carven CEO Sophie de Rougemont in a release. {Fashionista inbox}

Literal sartorial messaging may be the theme at this weekend's Women's March
Can what you wear be a real form of activism? From the Pussyhat Project crowdsourcing pink hats for marchers to the Nasty Woman proponents to the "Already Great" hatmakers, many who plan on participating in the Women's March this Saturday in Washington, D.C. and around the nation are answering "yes." "We live in a digital culture," notes writer Katie Rogers. "Words photograph well." {New York Times}

How "boy beauty" became a thing
Between male beauty vloggers nabbing major cosmetics contracts (James Charles for Covergirl, Manny Gutierrez for Maybelline), grooming brands stepping up their game and the rise of beauty sites dedicated to men, it seems that "boy beauty" is hitting its stride. "Men's beauty can help you express yourself and allow you to get through your day," said Very Good Light founder David Yi to Fashionista. "It can be something that makes you feel sexual, makes you feel free, makes you feel you can be anything you want to be." {Glossy}

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Alaïa to debut e-commerce with Net-a-Porter
Beginning on Thursday, luxury e-tailer Net-a-Porter will exclusively carry a selection of 60 pieces from Alaïa's spring 2017 collection, ranging from signature knit dresses to seasonal items, in addition to beauty and fragrance offerings. The price point for the collections' pieces range from $337 to $6,024, and will join the brand's range of accessories already available on the site. {WWD

Marimekko partnering with women's rights organization Equality Now
The sustainably-sourced Finnish brand is donating $10 for each Tasaraita print striped shirt — named after the Finnish word for "equal stripe" — sold between now and February 28. Donations will benefit Equality Now, a women's rights organization that fights to address sex trafficking, sexual violence, legal inequality and more. {Fashionista inbox}

Everlane launching 100% Human collection to promote inclusivity
Transparent-pricing retailer Everlane debuted a new collection of T-shirts and sweatshirts emblazoned with the slogan "100% Human" to promote a message of inclusivity in the face of "different politics; different different priorities." The brand will donate $5 to the American Civil Liberties Union for every 100% Human item sold. {Fashionista inbox}

Rachel Comey's male employees will tend stores while female employees march
This Saturday, the designer will head to Washington with her New York-based female employees to join the Women's March — while the men stay behind to run the retail operations. "This is an opportunity for us... to show that we stand in solidarity with the women who make up the majority of our customers — and the majority of our workforce," Comey said in a letter to the CFDA. {Fashionista inbox}

Popular Instagram Account Coffee & Clothes launches new e-comm site
The well-curated Instagram account featuring pictures of (what else?) coffee and clothes has re-launched its website, with an editorial and e-commerce component where visitors can buy coffee mugs and designer clothing in one go. {Fashionista inbox}

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