Must Read: China's Athleisure Market Isn't Fading, Latin American Fashion Will 'Come Into Its Own' in 2017

Plus, Sears and Kmart are closing even more stores.
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These are the stories making headlines in fashion on Friday.

Athleisure isn't slowing down in China
Trend forecasters have debated extensively on whether or not athleisure will maintain its hold as a top trend in the coming year, but it seems Chinese consumers have a short answer: no. International brands like Lululemon as well as local brands like Zodiac Active are continuing to thrive in the country by offering functional clothing for bodies on the move. {Jing Daily}

2017 could be a good year for Latin American fashion
Editor-in-chief of Vogue Mexico and Vogue Latin America Karla Martinez believes that this year could be good for fashion in the region, noting the growing fashion weeks and specialization in countries like Mexico, Colombia and Peru. "When the dollar and the euro are so strong, you get less of us Latin Americans [shopping in Europe and North America but] that is an opportunity for our own fashion industries here," she says. {BoF}

Sears and Kmart closing another 150 stores
Holiday sales declined by 12-13% in the first two months of the holiday season quarter for Sears Holdings, the retailer behind the two stores, and prompted additional store closings. "Many of these stores have struggled with their financial performance for years," said CEO Eddie Lampert. "In order to meet our objective of returning to profitability, we have to make tough decisions." The recent closings follow on the heels of 150 store closings in the first three quarters of last year. {Fortune}

Olivia Kim is bringing KPop to Nordstrom
Cult fave Korean eyewear brand Gentle Monster will be featured in the first of three concept-driven pop-ups in the store. Featuring installations and a virtual reality component, the pop-up will capitalize on the customer's growing appetite for all things Korean, according to vice president of creative projects Olivia Kim. "[Pop-ups are] a platform where we can launch new brands and see if our customer will respond," she adds. {WWD}

Gap is experimenting with augmented reality
Gap Inc. is introducing an augmented reality app that will let customers "try on" clothing using avatars to get a sense for fit without ever entering a dressing room. While moving toward new technology may seem a smart move for any modern brand, some commentators believe it's a "desperate effort" on the part of a brand that's long been struggling with lackluster sales. {Glossy}

One writer on why makeup beats self-help books
Self-deprecatingly funny Twitter fave Darcie Wilder (aka @333333333433333) wrote a makeup review for MTV Style that doubles as a love letter to her go-to products and claims makeup helps her deal with her feelings better than any self-help guru could, thank you very much. Includes illustrations of Glossier and Milk products whispering sweet nothings in romantic locations. {MTV}

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