We've already introduced you to Dolce & Gabbana's chosen crew of up-and-coming millennial faces — 21 of them sat in the front row at the brand's spring 2017 show in Milan last September — who range from genetically blessed celebrity offspring and social media stars to models, actresses and musicians. In a clear play to court a younger (and cooler) customer, D&G tapped a number of these "It" kids — including Zendaya, Luka Sabbat, Presley Gerber, Cameron Dallas, Gabriel-Kane Day-Lewis, Rafferty Law and Thylane Blondeau — for its spring campaign, shot by Franco Pagetti in Capri back in October. (We know this because there was lots of social media happening from set with the #DGMillennials tag. And there was dabbing. We don't want to talk about it.)
On Thursday, the Italian house rolled out both the women's and men's campaigns — where else? — on Instagram and Facebook, and the gang looks positively delightful palling around with the locals. The ladies wear festive dresses, tropical florals (paired with matching headpieces), youthful miniskirts, denim and, of course, the "bootleg" D&G T-shirts that were the talk of the runway finale. As for the dudes, a handful look dapper in classic tailored suiting, while others take a more urban approach, wearing baseball jackets, roomy trousers, printed shorts and oversize outerwear. Mixing D&G's traditional over-the-top glamour with more casual, streetwear-inspired silhouettes will surely catch the eye of social media-savvy youths wanting to emulate these muses without alienating the house's core customer — which was likely the goal of this spectacle in the first place.
Click through the gallery below to see the Dolce & Gabbana spring 2017 campaign in full.