Full Picture Is Hiring A Director, Fashion PR In New York, NY

Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. The Fashion Director has to have a minimum of 6-10 years publicity experience, preferably in fashion.
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Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

REQUIREMENTS

  • Minimum 6-10 years publicity experience, preferably in fashion
  • 4-year college degree
  • Agency experience preferred

PRESS RELATIONS

  • Strong relationships with long-lead national and regional editors across Fashion, and Lifestyle sectors
  • Developed network of national and regional broadcast segment producers and On Air Correspondents
  • Excellent short-lead national and regional editor contacts (weekly magazines, newspapers, online outlets, blogs)
  • Ability to pitch and coordinate national and regional broadcast segments
  • Refined understanding of Social Media platforms and ability to identify opportunities to increase brand awareness and generate press within this landscape

SKILLS/CHARACTERISTICS

  • Assign, supervise, and manage the activities of a fashion public relations account team
  • Conceptualize and execute strategic communication plans across clients
  • Able to lead, encourage, mentor, and develop junior staff members
  • Effective organizational and project management skills
  • Proven ability to work well under pressure with tight deadlines
  • Plan and lead brainstorms with staff
  • Excellent verbal, written, presentation, organizational and follow-up skills a must
  • Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
  • Possess knowledge of the fashion industry and popular culture
  • Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
  • Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
  • Effective client communication
  • Create and implement proactive and targeted press campaigns
  • Participate in meetings with potential new business clients and create proposals for these opportunities

To Apply: Please send your resume to Christy Welder at Cwelder@fullpic.com.