Adidas Voted the Most Relevant Brand of 2016 - Fashionista

Adidas Voted the Most Relevant Brand of 2016

The sports brand beat out Nike, Gucci and Vetements, according to Highsnobiety's readers.
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Models pose at the JD and Adidas Falcon fashion show curated by Hailey Baldwin in London. Photo: Tristan Fewings/Getty Images

Models pose at the JD and Adidas Falcon fashion show curated by Hailey Baldwin in London. Photo: Tristan Fewings/Getty Images

Highsnobiety holds an annual awards series, dubbed "Highsnobiety Crowns," to highlight the best brands, sneakers, stores, collaborations and people in the menswear and streetwear spheres. Nominees in each category are shortlisted by the website's editors, and the victor is determined by votes from Highsnobiety's readers. For the "Most Relevant Brand of 2016," contenders included an eclectic mix of athletic, luxury and streetwear labels: Nike, Adidas, Vetements, Off-White, Gosha Rubchinskiy, "Pablo" merch, Supreme, Gucci, Fear of God and Palace Skateboards.

While designers Alessandro Michele, Demna Gvasalia and Rubchinskiy clearly made indelible impact on the biggest trends of the past few seasons, Adidas ended up claiming the top spot for 2016 — beating major sports brand competitor Nike's total votes by seven times. The German company has had a number of highlights over the last year, including Kanye West's two Yeezy spectacles during New York Fashion Week, its latest collaboration with Pharrell and its revival of the Gazelle sneaker with a throwback Kate Moss campaign. Adidas earned twice the amount of votes from Highsnobiety readers than Supreme, which took second place, followed by Gucci in third.

Though Vetements couldn't crack the top three spots, the buzzy Paris label did receive Highsnobiety's Editor's Choice award. In a span of 12 months, the high-end brand's deconstruction of mass market apparel — denim, hoodies and bombers — has become a street style obsession, garnered a Paris Couture Week spot, went mainstream (thanks in part to Whoopi Goldberg and Celine Dion), was turned into a meme and has inspired a slew of knockoffs and look-alikes. While the brand is still highly exclusive due to its limited stock among retailers and its exorbitant price tags, Vetements continues to impact the fashion industry and everyone involved.

Visit highsnobiety.com on Friday to see the full list of winners of its annual Crowns awards.

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