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Lady Gaga Is The Face of Tiffany & Co.'s Latest Campaign

The singer will also star in the brand's TV spot during the Super Bowl.

Lady Gaga has racked up quite the style CV since smashing onto the pop music scene nearly a decade ago: style signatures include but are not limited to lace bodysuits à la Bad Romance, a certain affinity for platform shoes and one very memorable meat dress. However, Gaga's latest foray into the fashion industry has her collaborating with iconic Tiffany & Co. for the brand's new fashion jewelry collection, Tiffany HardWear. 

As Vanity Fair exclusively reports, the campaign, styled by Grace Coddington and photographed by David Sims, features Lady Gaga (who has starred in a previous campaign for Versace in addition to a Tom Ford fashion film) modeling one of former creative director Francesca Amfitheatrof's final design projects before Reed Krakoff took the helm at the classic New York jeweler. The collection, which includes rings, pendants, earrings and necklaces in 18-karat gold and sterling silver, reportedly draws inspiration from archival unisex bracelets originally created in 1971. Tiffany HardWear will be available for purchase on the brand's website beginning on April 18, and will hit stores on April 28. However, the designs will become available for pre-order on February 5th — a.k.a. Super Bowl Sunday — during which Tiffany will air its TV spot starring Gaga (who is also performing at the halftime show).

We have reached out to Tiffany & Co. for comment and will update this post as more information becomes available.

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