L'Oreal True Match Commercial Diversity - Fashionista

Hari Nef Stars as Part of a Wonderfully Diverse New L'Oréal Campaign

A distinct trend toward increasingly diverse representation has emerged amongst mass beauty brands of late.
Author:
Updated:
Original:

Here's some good news to start your week: Inclusivity, diversity and representation seem to be experiencing a visible upswing in the realms of fashion and beauty right now. First, fashion magazines made major strides in 2016 when it came to showcasing diversity in cover castings, and now a distinct trend toward increasingly diverse representation has emerged amongst mass beauty brands — the latest example being the new True Match campaign L'Oréal that debuted on Sunday evening during the Golden Globes.

In addition to model, actress and transgender activist Hari Nef, the campaign — which is all about embracing one's ethnic heritage via foundation choice — also includes a wonderfully diverse array of brand ambassadors. Models Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring and Alexina Graham all make appearances, as do Olivia Culpo and a pregnant Blake Lively. The campaign also features several influencer-slash-models like Cipriana Quann and Aja Dang, along with artist-slash-jeweler Arpana Rayamajhi.

L'Oréal's new campaign also follows in the recent trend of makeup brands introducing male brand ambassadors (see: Maybelline and CoverGirl), with L'Oréal tapping Darnell Bernard as a new face.

Take note, casting directors: This is what a diverse casting looks like. Well played, L'Oréal.

Watch the full TV commercial in full below.

Sign up for our daily newsletter and get the latest industry news in your inbox every day.