The resort season is nothing if not an excuse for the fashion set to jet around the world to exotic locales, attending runway shows from the industry's most prominent houses along the way. And this year, according to WWD, the Land of the Rising Sun will be on included on that travel itinerary, thanks to Louis Vuitton. In previous years, the French house has hosted shows in far-flung places like Rio de Janeiro, Palm Springs and Monaco, and on Tuesday, it announced Japan as the site for its forthcoming cruise 2018 presentation. (The exact location of the show has yet to be revealed.)
Despite its position as a French heritage brand, Louis Vuitton is no stranger to incorporating elements of Japanese (sub-)culture in its designs, collaborating with several notable Japanese artists including Takashi Murakami, Yayoi Kusama and designer Rei Kawakubo. Nicolas Ghesquière even included Lightning from the "Final Fantasy" franchise as a face of its Series 4 campaign for the spring 2016 season. (The brand also staged a retrospective, "Volez, Voguez, Voyagez" in Tokyo earlier in 2016.) Ghesquière has been infusing a certain cool-girl, futuristic attitude to the house in recent seasons, so we can only hope that things will be taken even further when he unveils his latest collection come May 14.
UPDATE, Thurs. 4/20, 11:00 a.m.: On Thursday morning, Ghesquière took to his own personal Instagram account to reveal the exact location of his cruise show in Japan: the Miho Museum outside of Kyoto. "The place inspired me right away," Ghesquière told Vogue.com. "After the desert and Palm Springs, the ocean and Rio, I wanted to introduce people to another landscape, to immerse them in a sea of green. With the I.M. Pei's Miho Museum we are continuing an architectural voyage that suits the Maison Louis Vuitton to a T. For our 2018 Cruise fashion show we are transported into a tangled web of nature, geographical greatness and a unique architectural vision."