Sarah Rutson has served as the unofficial face of Net-a-Porter since she joined the online retailer as the vice president of global buying in December 2014. And in those two years, Net-a-Porter has grown considerably. It merged with Yoox to create a bona fide e-commerce giant — Yoox Net-a-Porter Group — that is now set to launch in the Middle East; it expanded its contemporary buy to bring in new brands and customers; it bought big into the "Vetements effect" and helped streetwear flourish at a luxury level.
But Rutson, whom founder Natalie Massenet herself hired, is now leaving the company, a spokesperson for Net-a-Porter confirmed to Fashionista; her exit could be announced as early as Friday.
Rutson joined Net-a-Porter from Hong Kong-based retailer Lane Crawford, where she had served as its fashion director for 21 years. And though she'd been a recognizable figure on the street style scene while at Lane Crawford, it was at Net-a-Porter that she became a fixture with a highly followed Instagram presence to match. Meanwhile, her business successes varied from launching a number of exclusive collaborations — its May 2016 capsule with Gucci immediately comes to mind — to investing in new labels like Vetements and Off-White.
Net-a-Porter provided Fashionista with the following statement:
"We would like to thank Sarah for the passion and dedication she has shown to Net-a-Porter. During her tenure, our product selection has remained a key differentiator, providing our global customers with the best curated edit of the season’s most covetable collections. She leaves behind a very talented buying team who will continue to deliver exciting growth for the business."
We will update this story should we learn more.
Note: This story has been updated to provide confirmation from Net-a-Porter.