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Sarah Rutson Is Leaving Net-a-Porter

She was hired by Natalie Massenet ahead of the site's merger with Yoox.
Sarah Rutson at the 2015 CFDA Fashion Awards on June 1, 2015 in New York City. Photo: Larry Busacca/Getty Images

Sarah Rutson at the 2015 CFDA Fashion Awards on June 1, 2015 in New York City. Photo: Larry Busacca/Getty Images

Sarah Rutson has served as the unofficial face of Net-a-Porter since she joined the online retailer as the vice president of global buying in December 2014. And in those two years, Net-a-Porter has grown considerably. It merged with Yoox to create a bona fide e-commerce giant — Yoox Net-a-Porter Group — that is now set to launch in the Middle East; it expanded its contemporary buy to bring in new brands and customers; it bought big into the "Vetements effect" and helped streetwear flourish at a luxury level. 

But Rutson, whom founder Natalie Massenet herself hired, is now leaving the company, a spokesperson for Net-a-Porter confirmed to Fashionista; her exit could be announced as early as Friday. 

Rutson joined Net-a-Porter from Hong Kong-based retailer Lane Crawford, where she had served as its fashion director for 21 years. And though she'd been a recognizable figure on the street style scene while at Lane Crawford, it was at Net-a-Porter that she became a fixture with a highly followed Instagram presence to match. Meanwhile, her business successes varied from launching a number of exclusive collaborations — its May 2016 capsule with Gucci immediately comes to mind — to investing in new labels like Vetements and Off-White.

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Net-a-Porter provided Fashionista with the following statement:

"We would like to thank Sarah for the passion and dedication she has shown to Net-a-Porter. During her tenure, our product selection has remained a key differentiator, providing our global customers with the best curated edit of the season’s most covetable collections. She leaves behind a very talented buying team who will continue to deliver exciting growth for the business."

We will update this story should we learn more.

Note: This story has been updated to provide confirmation from Net-a-Porter.

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