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Must Read: Say A Final Goodbye To Wet Seal, Kendall Jenner Is Over Fabric Chokers

Plus, Topshop is introducing bridal.
wet seal

Photo: Justin Sullivan/Getty Images

These are the stories making headlines in fashion on Friday.

Wet Seal liquidation begins in earnest
Another former mall staple for teens bites the dust this week, with Wet Seal beginning store closure sales in brick-and-mortar locations and online. The company announced that it was shedding 148 jobs at its headquarters and is now beginning the process of clearing out any remaining stock. In 2015, the retailer filed for bankruptcy and was seeking investors in order to stay afloat. "Unfortunately, the company was unable to obtain the necessary capital or identify a strategic partner," said vice president Michelle Stocker. "The company has no alternative but to proceed with an orderly liquidation." {WWD}

Kendall Jenner declares cloth chokers "over"
Jenner took to her website yesterday to declare that she's "over" fabric chokers. "I know, I was wearing fabric chokers all the time — and it's not to say I don't still love them — but I'm over them right now," she wrote. But no worries if you're staunchly Team Choker: Jenner's still into them if they're made of other materials. "I'm obsessed with chain or diamond chokers right now," she wrote. {People}

Topshop is introducing bridal
The high-street brand will introduce a bridal line in April that will feature wedding gowns, bridesmaid dresses, accessories and lingerie. Bridal dresses will start at $650 and bridesmaid dresses at $160, a Topshop representative told Fashionista. {Fashionista inbox}

Neiman Marcus and J.Crew's debt spooking investors
Both retailers have been facing serious debt and falling bonds despite a soaring stock market, and it's starting to make investors nervous. The brands are both negotiating with lenders and enjoy some cushion from revolving credit facilities, but have had a hard time adjusting to the desires of the millennial shopper in today's retail climate. {WWD}

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Claudia Li and Alejandra Alonso Rojas receive FGI Rising Star award
Prabal Gurung presented the Fashion Group International award in the womenswear category to Li and Rojas for their respective eponymous brands. The night's other awardees included Isabel and Ruben Toledo, Peyman Umay and Jennifer Bandier, and featured a keynote address from Whoopi Goldberg. {WWD}

What's next for Condé Nast?
The publisher has been making massive changes at the hands of Jim Norton, the recently installed chief business officer. So far, those actions have involved restructuring the business side of the company to align more closely with the structure of rival Time Inc. Rumors that Condé is preparing for sale by parent company Advance Publications continue to swirl, and although editorial employees have for the most part remained unaffected by the latest rounds of the restructure, it's expected that underperforming publications will go digital-only in the next year or so. {Business of Fashion}

This is what an apocalypse-scented fragrance smells like
British conceptual artists Thomson & Craighead teamed up with Scottish perfumer Euan McCall to create a perfume that takes every olfactory element described in the Bible's account of the apocalypse, including but not limited to "a rod of iron," "the smoke of the earth" and "flesh burned with fire." One writer describes the scent, which he wore on inauguration day, as having a "cloying sweetness [that] sticks in my nostrils... That is where the bile and dread hide in plain sight." {The New Yorker}

Hollister Co. is reintroducing intimates brand Gilly Hicks
The Abercrombie & Fitch-owned retailer announced that it is reintroducing its intimates brand Gilly Hicks into brick-and-mortar and online shops today. "We know our Hollister customer will enjoy another destination for fun and cozy bras, undies and sleepwear," said brand president Kristin Scott in a release. {Fashionista inbox}

DKNY is launching its spring '17 campaign with a chance to meet Bella Hadid
As part of the label's campaign launch, the brand is inviting fans to participate in a "discovery process" that could lead to winning a chance to meet Bella Hadid, who fronts the campaign. Followers will photograph and Instagram spots where the DKNY campaign images, revealed on the brand's own social platforms on Sunday, will be embedded with the hashtag #FindBellaDKNY for a chance to win. {Fashionista inbox}

Rimmel London features boy beauty YouTuber Lewys Ball in new campaign
Following in the footsteps of Maybelline and CoverGirl, Rimmel London just tapped a "boy beauty" influencer for its latest campaign. Male beauty vlogger Lewys Ball appears alongside a diverse cast of spokesmodels in promoting the brand's #LiveTheLondonLook campaign. "Anybody can wear makeup, no matter who you are," he declares in the video. {Teen Vogue}

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