Must Read: Beyoncé Shares More Pregnancy Announcement Photos, Trump Is All About Image

Plus, Kate Moss, Taraji. P. Henson, Jennifer Lopez and more cover "W"'s March issue.
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Photo: Instagram/@beyonce

Photo: Instagram/@beyonce

These are the stories making headlines in fashion on Thursday.

Beyoncé shares more images from pregnancy announcement photoshoot
The artist nearly broke the internet on Monday with her announcement that she and husband Jay Z are expecting twins, with her initial Instagram post announcing the news becoming the most-liked image on the platform. This morning, Queen B is giving her fans even more to gush over, with several more images from the shoot, photographed by Los Angeles and New York City-based multimedia artist Awol Erizku. Take a look — and marvel at her radiant beauty — over on Beyoncé’s personal website. {Beyonce.com}

For Donald Trump, it's all about image
It's no secret that Donald Trump loves attention; the Twitter-happy President made a name for himself (literally) by building an empire of heavily branded everything. In the process, he's learned what he loves to see in front of the camera — and surprise, it's a very calculated, antiquated stereotype of what men and women should look like. {Axios}

Check out W's star-studded March cover
Donatella Versace, Jennifer Lopez, Jessica Chastain, Kate Moss and Taraji P. Henson are the faces of W magazine's March issue. The cover and accompanying editorial were photographed by Mert Alas and Marcus Piggott and feature everything from a cigarette-smoking Henson to a semi-nude (and therefore NSFW) Kate Moss. Check out more images from the story in the gallery below, and head over to W to read each woman's interview. {Fashionista inbox}

Farfetch unveils employee-facing shares initiative
From today, the luxury e-commerce site will be offering share options in the company through a new initiative called Farfetch For All. The initiative applies to 1,300 Farfetch employees across 11 offices around the world and will result in an investment of $40 million, based on the latest company valuation. "We are very proud of our achievements and want to reward our people who have helped to bring them to fruition," said José Neves, CEO and Founder of Farfetch via press release. "Our company culture and values have been built around the importance of working together and aspiring to a common vision... we are reinforcing this message to our people and rewarding all who have participated in this journey so far, as well as hoping to attract new talent who embrace these values as we look to the future." {Fashionista inbox}

A deep dive into Hearst's digital strategy
In today's rapidly changing media landscape, publishing houses are prioritizing a digital presence more than ever. Troy Young, president of Hearst Magazines Digital Media, has the tall task of overseeing the digital side for Hearst brands spanning Cosmopolitan, Elle and Harper's Bazaar, ensuring that the media conglomerate holds it own against digital-savvy brands. Read how he does it here. {Business of Fashion}

Céline Dion to launch accessories line
The iconic singer is teaming up with Montréal-based Bugatti Group to launch an inaugural collection of accessories this fall. It will include handbags, luggage and small leather goods. "[Bugatti's] vision towards my brand is impressive, and their passion for fashion is as intense as mine," Dion told WWD in an interview. "So guess what — we're going to have a really good time together. And, hopefully, all will enjoy the new collection." {WWD}

How the Model Alliance is fighting eating disorders
Model Alliance founder Sara Ziff conducted a study of 85 female models at New York Fashion Week, the results of which were published in the International Journal of Eating Disorders. The statistics about the high percentages of models who have been ordered to lose weight in order to book certain jobs are particularly shocking. These staggering findings inspired a group of models to write an open letter speaking out on the subject; it's now been signed by more than 40 models, including Karen Elson and Caitriona Balfe. {Vogue}

Get a sneak peek at The Weeknd's H&M campaign
We're a month away from seeing Abel Tesfaye's "Spring Icons" menswear edit for H&M hit stores (mark your calendars for March 2!), but in the meantime, feast your eyes on this teaser film released by the brand, featuring a glimpse of the capsule's utility and streetwear-inspired pieces. {Fashionista inbox}

Abercrombie & Fitch has a new CEO
The brand's former President and Chief Merchandising Officer, Fran Horowitz, has been promoted to Chief Executive Officer, replacing Michael Jeffries, who exited the company in 2014 after more than two decades. "Fran's appointment to CEO reflects the leadership she has shown in the turnaround of Hollister, our efforts to provide a compelling, customer-focused shopping experience at both of our brands and, while we have more work to do, the repositioning of the Abercrombie & Fitch brand," said Executive Chairman Arthur Martinez in a statement. {Fashionista inbox}

A look back at the early days of fashion blogging
We've come a long way from the early 2000s, haven't we? The Times takes us on the ultimate online fashion #throwback, retelling the stories of style blogs past and present, most notably Fashin, which evolved from a popular thread on blogging platform LiveJournal to one of the most unfiltered fashion blogs of all time. "There isn't a place to care about fashion as much as we used to," said former model and blog member Marc Sebastian Faiella in the interview. "[Fashin] gave everyone a platform to talk about how they felt about fashion, what their feelings were and in what direction they thought fashion should head." {The New York Times}

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