Must Read: The Honest Company to Undergo Rebrand, Christopher Kane Does 'See Now, Buy Now'

Plus, Carine Roitfeld shares her long-term goals for "CR Fashion Book."
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A display of The Honest Company products at Nordstrom Downtown Seattle. Photo: Mat Hayward/Getty Images for Nordstrom

A display of The Honest Company products at Nordstrom Downtown Seattle. Photo: Mat Hayward/Getty Images for Nordstrom

These are the stories making headlines in fashion on Tuesday.

The Honest Company launches first major campaign, plans for rebrand
Jessica Alba's beauty and lifestyle brand is turning five years old this year and to celebrate, The Honest Company is launching its first major ad campaign, which features a musical score composed by Will.i.am. And while the brand has been the subject of more than a few lawsuits in recent years, Honest appears to be looking forward, with plans for a large-scale rebrand later this year. "We're five years in, and I think every brand goes through their evolution, and we're now at that point where it's important for us to be really cohesive with our look and feel," Alba told WWD. {WWD}

Christopher Kane debuts "see now, buy now" capsule collection
British designer Christopher Kane is making his first foray into "see now, buy now" with an instantly shoppable edit of handbags and high-top sneakers from his Fall 2017 collection. Dubbed "The Space Collection," the range is now available at the brand's Mount Street store in London and e-commerce site, in addition to U.K.-only Style.com and Selfridges. {WWD}

"I wanted to be a bigger magazine."
Carine Roitfeld sat down with Business of Fashion to share her plans for growing CR Fashion Book, the biannual magazine she launched five years ago. In the past year, Roitfeld also announced her separation from Stephen Gan's publishing group. "After 10 issues, you can have different ways of thinking," Roitfeld said to BoF. "I wanted to be a bigger magazine. But I'm not just fashion, fashion, fashion. I'm more open-minded than maybe people think. I want bigger visibility." {Business of Fashion}

So, Supreme MetroCards were a thing that happened
On Monday, streetwear brand Supreme single-handedly made New York City Subway stations the places to be with a mysterious drop of Supreme-branded MetroCards that reached viral status among hypebeasts everywhere. Here's one writer's detailed account of the enlightening experience. {Racked}

Is Dior Homme teaming up with Nike?
Last week, Dior Homme Artistic Director Kris Van Assche took to Instagram to share a rendering that combined the iconic logos of Dior and Nike with the caption "Just Do Dior," leading many to believe that a collaboration between the two brands was afoot. (The post in question is no longer on Assche's feed, but alas, screenshots are forever.) We're not sure if we can handle this after Supreme x Louis Vuitton, but as always: Stay tuned for details. {Hypebeast}

Meet Gabrielle Chanel...
The legendary woman behind the eponymous French fashion house will serve as inspiration for four short films that will be available for viewing on the Chanel website, the first of which debuts on Tuesday. (Karl Lagerfeld also paid homage to Chanel, the person, in the form of a new handbag design called the Gabrielle, which debuted at the brand's Spring 2017 show.) The various films will surround the themes of rebellion, freedom, passion and allure as they relate to the life of Chanel. {Fashionista inbox}

CFDA/Vogue Fashion Fund announces "American in Paris" designer lineup
Next month, the CFDA Vogue are set to stage the 12th edition of CFDA/Vogue Fashion Fund's Americans in Paris, a platform for up-and-coming stateside designers to exhibit their work at a showroom during Paris Fashion Week. This year's brands will include Adam Selman, Brock Collection, Chloe Gosselin, Area, Krewe, Morgan Lane, Newbark and Rochambeau. Congratulations! {Fashionista inbox}

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