Beyoncé and Yara Shahidi Star In The New Ivy Park Campaign

Baes for Bey.
Author:
Publish date:
yara shahidi ivy park

Photo: Ivy Park

Beyoncé's athleisure line is back with new products for spring, and for the first time, Ivy Park's ads feature other famous faces besides Beyoncé's own. Sixteen-year-old actress and activist Yara Shahidi is joined by models Sophie Koella and Selah Marley (daughter of Lauryn Hill and granddaughter of Bob Marley) in repping the brand in the new campaign shot by photographer Zoe Ghertner. The campaign features cutout bodysuits, lace-up sweatshirts, branded hoodies and garters worn by the cast, who were photographed in the settings they actually go to work out, according to a release.

Shahidi spoke about how being physically fit intersects with her activism in a Q&A released by the brand, saying "Karate influences activism in so many ways. Partly because it's a self discipline and learning 1) how to humble yourself and 2) how to stay centered... When you're centered, it's easy to do all the other things you want to do."

Other famous faces, including SZA and Beyoncé protégés Chloe and Halle Bailey of Chloe x Halle, join the Ivy Park crew in the campaign video and will be featured in new images to be released this March. 

The line is available now at Topshop UK, Topshop International, Nordstrom, Zalando, Selfridges, JD Sports, Six:02, Hudson's Bay, Zalora, Namshi, The Iconic, Myer, Gluestore, Carbon38, De Bijenkorf, Revolve and Lady Foot Locker. Prices range from $10-$75.

Check out all the images from the latest campaign below: 

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.