About a 10-minute walk from Fashionista HQ is a temporary storefront that's home to a photogenic bed and 5,500 lip kits. Yes, dear readers, the time has come. Kylie Jenner's "handpicked" New York City pop-up has officially opened its doors for business on Monday morning through 9 p.m. EST, or at least when the store's stock runs out. So we sent a photographer to capture the scene outside of the Mercer Street shop in Soho, near VFiles and the V Magazine office. (Coincidentally, big sister Kendall just so happens to be on the latest cover of the fashion publication.) According to our photographer, some folks had been in line since Saturday, while others showed up as early as noon on Sunday.
With temperatures currently in the 30s and an even colder wind chill to boot, excited shoppers were mostly bundled up. But that didn't stop them from showing off the Kylie merch that they've already purchased, whether online or perhaps at the celebrity's Los Angeles pop-up in December. There were "Kylie" logo hoodies in black and bright orange and dad hats with Kylie's signature lip kit graphic. And of course, everyone's beauty looks were on point, too, from shimmering smoky eyes to matte lips (most likely in "Mary Jo" red). That's some true #brand loyalty right there: Kylie fans wearing Kylie merch and makeup in line for a Kylie pop-up to buy even more Kylie shit.
Oh, and we spotted a Kimoji dad hat and a Dash logo beanie, so don't worry, Kim. We still love you.
Click through the gallery below to see the street style outside of Kylie Jenner's New York pop-up.
Homepage image: Outside of the Kylie Jenner pop-up in New York City. Photo: Jo Bailon/Fashionista