Linda Wells — the founding editor of Allure magazine who served as its editor in chief for nearly 25 years (and has since gone on to impressive projects with New York magazine and Hearst) — has a new full-time gig, and this time, it's not with a publisher. Cosmetics giant Revlon has named Wells its new chief creative officer, The New York Times reported on Wednesday. In this role, she will oversee the creative directors for each brand under the Revlon umbrella; the company owns Almay and also acquired Elizabeth Arden last year. "My understanding is that I'm going to watch what the creative directors of each brand are doing. Some of that could be advertising, packaging, product development, digital," Wells told the Times, though she was quick to point out that she'll have a better understanding of how her role will evolve once she's actually started it.
As a company, Revlon has been floundering in the eyes of industry experts. In 2016, it brought in a new CEO, Fabian Garica, and announced a restructuring. This move to bring in an industry veteran could have major and important implications, and Wells sees this period of flux as an opportunity. "I think it's in a great place," she told the Times. "They're already making a shift, between the acquisition of Elizabeth Arden and the reorganization of the company itself. I think they're primed to really change. Legacy brands have a certain nostalgic value, but you can't subsist on nostalgia alone."
Fashionista has reached out to both Wells and Revlon, and will update this post with any additional information as we receive it.
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