Must Read: Marc Jacobs Beauty Is Tapping Celeb Makeup Artists, How Simone Rocha Found Success - Fashionista

Must Read: Marc Jacobs Beauty Taps Celeb Makeup Artists, Simone Rocha Talks Finding Success

Plus, Target is boosting its selection of natural beauty products.
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Photo: Sonia Recchia/Getty Images

Photo: Sonia Recchia/Getty Images

These are the stories making headlines in fashion this Friday.

Marc Jacobs Beauty partners with celeb makeup artists
Celebrity makeup artists Michael Ashton, Sarah Tanno (who did Lady Gaga's Super Bowl makeup) and Hung Vanngo are joining Marc Jacobs beauty as brand ambassadors for the next year. The artists, who work with clients like Lady Gaga and Emily Ratajkowski, will appear on behalf of the brand and curate digital content, in addition to using Marc Jacobs Beauty products on their famous clients. {WWD}

Simone Rocha's brand strategy is working
She's the only young London-based designer with a retail store on both sides of the Atlantic, and her label's been profitable every year since its launch. Her secrets? Start by building accounts with smaller boutiques before going after the big department stores, don't dilute energy by doing more than two collections a year and don't be scared to commercialize. {Business of Fashion

Target's natural beauty section is growing
After the natural skin-care section saw a double-digit jump in sales last year, the retailer is making it even more of a priority. The goal is to become the go-to spot for affordable natural beauty. "Making informed choices should be simple for guests," says a Target rep. "This framework is designed to take the complications out of finding better-for-you product options." {WWD}

Bergdorf Goodman's NikeLab opens today
The 400-square-foot shopping space, inspired by a deconstructed basketball court, is debuting with the NikeLab Dunk Lux Chukka x R.T., a collaboration with Riccardo Tisci. The NikeLab shop comes on the heels of a Kith in-store shop, which opened in September. {WWD}

Under Armour responds to the latest Trump controversy
After CEO Kevin Plank called Trump "a real asset for the country" on Tuesday, Under Armour received backlash from some of the brand's high-profile athlete representatives like Steph Curry, Misty Copeland and Dwayne "The Rock" Johnson. Today, the brand issued a statement stating that while UA believes in American manufacturing and job creation, the brand is "against a travel ban and believe[s] that immigration is a source of strength." {WWD}

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